为未来而战COMPETING 4 THE FUTURE, SC

Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front. -- Dan Ring --This text refers to the Hardcover edition.

Gary Hamel is a visiting professor of strategic and international management at London Business School and chairman of Strategos,a Professor of Business Administration and a professor of corporate strategy and international business at the Graduate School of Business Administration University of Michigan. As consultants, they have worked in companies around the globe.

Preface to the Paperback Edition
Preface and Acknowledgments
CHAPTER 1 Getting Off the Treadmill
CHAPTER 2 How Competition for the Future Is Different
CHAPTER 3 Learning to Forget
CHAPTER 4 Competing for Industry Foresight
CHAPTER 5 Crafting Strategic Architecture
CHAPTER 6 Strategy as Stretch
CHAPTER 7 Strategy as Leverage
CHAPTER 8 Competing to Shape the Future
CHAPTER 9 Building Gateways to the Future
CHAPTER 10 Embedding the Core Competence Perspective
CHAPTER 11 Securing the Future
CHAPTER 12 Thinking Differently
Notes
Bibliography
Index
About the Authors