激励基层员工的积极性BUILT TO SERVE: HOW TO DRIVE THE BOTTOM

In Built to Serve, Dan Sanders, CEO of the award-winning, service-oriented United Supermarkets, makes this bold claim: the prevailing business culture is broken and a radical transformation is required-a paradigm shift that reshapes our understanding of the true purpose of work.
　　Leaders have a choice-continue to chase a broken price-profit model and suffer the consequences or build a culture committed to servanthood and discover the fulfillment evident when people see their work as a ministry. The choice leaders make will not only determine economic success and failure but also will determine their organization's long term impact on humanity.
　　The time is now. Sanders reveals how your people can adopt United's mission of “Ultimate Service, Superior Performance, Positive Impact.” He distills valuable lessons from nine decades of a people-centered culture that consistently delivers outstanding customer service and reveals how you can develop a fully engaged, productive workforce.
　　Treat your customers like partners
　　Create a people-centered culture in a numbers-focused world
　　Communicate your organization's vision
　　Focus on strengths, not weaknesses
　　Tie performance to the success of your mission
　　Reduce your employee turnover
　　Build communities connected by an emotional bond
　　Ensure sustainability and growth-with an eye on the principles that allowed your success in the first place
　　When you're built to serve, employees come to work because they want to, not just because they have to. Built to Serve is your hands-on guide to seeking this higher purpose.

Dan J. Sanders is CEO of United Supermarkets, the first supermarket to win the prestigious National Torch Award for Marketplace Ethics. Sanders is also cofounder of The Center for Corporate Culture, which challenges and coaches CEOs and their teams to build corporate cultures focused on leadership, ethics, wellness, and execution. In addition to his business endeavors, Sanders is also a former Air Force U-2 reconnaissance pilot and a highly decorated officer.

www.danjsanders.com

Foreword: Dr. Stephen R. Covey
Preface
Introduction
PART I Building a People Culture in a Numbers World
AISLE 1 Understanding Higher Math
AISLE 2 The Emerging Career Model
AISLE 3 Making Winners Fail
AISLE 4 Knowing Players from Fans
PART II Executing First Things First
AISLE 5 Defining the Who: See the Vision
AISLE 6 Defining the What: Know the Mission
AISLE 7 Defining the When: Keep the Faith
AISLE 8 When Things Go Bad (and They Will)
PART III Intangibles Drive Tangibles
AISLE 9 People, Not Profits
AISLE 10 Decision-Making: More Than a Spreadsheet
AISLE 11 The 4P Management System
AISLE 12 Humility Trumps Pride
Conclusion
Afterword: Ken Blanchard
Index