成功的诱惑SEDUCED BY SUCCESS: HOW THE BEST COMPANI

In Seduced by Success, Robert J. Herbold, the former Chief Operating Officer of Microsoft, shows you how to avoid the nine traps of success-the “legacy practices” that almost felled such giants as General Motors, Kodak and Sony. Herbold, a 26-year-veteran of Procter & Gamble who lived through each trap, gives you proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining your momentum, and retaining your position in the marketplace.
　　The nine traps every successful organization must avoid are
　　Neglect: Sticking with Yesterday's Business Model
　　Pride: Allowing Your Products to Become Outdated
　　Boredom: Clinging to Your Once-Successful Branding
　　Complexity: Ignoring Your Business Processes
　　Bloat: Rationalizing Your Loss of Speed and Agility
　　Mediocrity: Letting Your Star Employees Languish
　　Lethargy: Getting Lulled into a Culture of Comfort
　　Timidity: Not Confronting Turf Wars and Obstructionists
　　Confusion: Unwittingly Conducting Schizophrenic Communications
　　These mistakes cut your business legs off at the knees, destroying your ability to recognize and meet the need for change. Herbold shows you how to avoid these landmines by
　　Continually revitalizing your brands and products
　　Demanding new approaches to “proven” practices
　　Maintaining speed and agility through strong leadership
　　Making sure employees are empowered to achieve and not handicapped by bureaucracy
　　Using an exciting new product to overhaul your culture
　　For each success trap, Herbold provides illuminating examples of top companies that were seduced by their success-as well as others that managed to maintain and even broaden their achievements. Seduced by Success is the best way to ensure your company sustains its success for the long term.

作者简介：Robert J. Herbold
　　Robert J. Herbold was hired by Bill Gates to be Chief Operating Officer of Microsoft Corporation. During his seven years as COO, from 1994 to 2001, Microsoft experienced a fourfold increase in revenue and a sevenfold increase in profits. Prior to Microsoft, Herbold spent 26 years at The Procter & Gamble Company, the last five years as Senior Vice President of Marketing. Herbold is now the Managing Director of Herbold Group, LLC. He is also a Senior Executive in Residence at INSEAD in Singapore, a member of President Bush's Council of Advisors on Science and Technology, and a director serving on several corporate boards.

ACKNOWLEDGMENTS
THE I　SSUESUCCESS IS A SERIOUS BUSINESS VULNERABILITY
1.A CLASSIC EXAMPLE: GENERAL MOTORS
　2.WHY DOES THIS HAPPEN?
　3.LEGACY THINKING AND BEHAVIORCAN BE AVOIDED: TOYOTA
　4.BEWARE OF THE NINE SUCCESS-INDUCED TRAPS
PART Ⅰ　TRAP#1 NEGLECT: STICKING WITHYESTERDAY'S BUSINESS MODEL
　5.FACE REALITY, THEN AGGRESSIVELYTACKLE YOUR VULNERABILITIES
　　IBM, eBay, Agilent Technologies, Sony
　6.REAPPLY WHAT WORKS
　　Fidelity Investments, Nucor, WaI-Mart, Toyota
PART Ⅱ　TRAP#2 PRIDE: ALLOWINGYOUR PRODUCTS TO BECOME OUTDATED
　7.UNIQUENESS: AN ABSOLUTE ESSENTIAL
　　Chrysler
　8.MAKE WELL-ANALYZED BIG BETS
　　Verizon, Microsoft
　9.CONTINUALLY REVITALIZE YOUR CORE PRODUCTSAND CAPITALIZE ON INFLECTIONPOINTS　　　Texas Instruments, Toyota, EnCana
PART Ⅲ　TRAP#3 BOREDOM:CLINGINGTO YOUR ONCE-SUCCESSFUL BRANDING AFTER IT BECOMES STALE AND DULL
　1O.BE CLEAR AND CONCISE, BUT MOST OF ALLBE DISTINCTIVE
　　Procter & Gamble, McDonald's, Harley-Davidson
　11.FOCUS RELENTLESSLY ON DETAILS AND EXECUTION
　　Starbucks
　12.STAY RELEVANT
　　Coca-Cola, Procter & Gamble
PART Ⅳ　TRAP#4 COMPLEXITY: IGNORING YOUR BUSINESS PROCESSES AS THEY　BECOME CUMBERSOME AND COMPLICATED
　13.DON'T WAIT FOR THE CRISIS
　　Schneider National, Bank One
　14.DEMAND NEW APPROACHES TO "PROVEN" PROCESSES
　　Procter & Gamble, Samsung, Dell
PART Ⅴ　TRAP#5 TRAP#5 BLOAT:RATIONALIZING YOUR LOSS OF SPEED AND AGILITY
PART Ⅵ TRAP#6 MEDIOCRITY:CONDONING POOR PERFORMANCE AND LETTING YOUR STAR EMPLOYEES LANGUISH
PART Ⅶ TRAP#7 LETHARGY:GETTING LULLED INTO A CULTURE OF COMFORT CASUALNESS,AND CONFIDENCE
PART Ⅷ TRAP#8 TIMIDITY:NOT CONFRONTING TURF WARS ,INFIGHTING,AND OBSTRUCTIONISTS
PART Ⅸ TRAP#9 CONFUSION :UMWITTINGLY PROVIDING SCHIZOPHRENIC COMMUNICATIONS
PART X THE KEY TO CONTINUAL SUCCESS:A QUESTIONING ATTITUDE
NOTES
INDEX
PART Ⅹ