RDM: CONNECTING WITH YOUR CUSTOMERS(哈佛商学院RDM系列：与顾客联系)
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Book Description
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers’ needs, communicating with customers, and enhancing their loyalty. From the Back Cover No matter where you work in your organization, you can get to know your customers better—and generate valuable results for your company. Connecting with Your Customers provides tested strategies for forging positive relationships with customers. Learn to: ? Identify your organization’s most profitable customers ? Use powerful communication tactics to influence customers’ behavior ? Boost profits by winning customers’ loyalty ? Develop successful products and services with your customers’ help THE RESULTS-DRIVEN MANAGER The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results. About Harvard Business School Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. Book Dimension length: (cm)21.3 width:(cm)13.2 编辑推荐：
Book Description
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers’ needs, communicating with customers, and enhancing their loyalty. From the Back Cover No matter where you work in your organization, you can get to know your customers better—and generate valuable results for your company. Connecting with Your Customers provides tested strategies for forging positive relationships with customers. Learn to: ? Identify your organization’s most profitable customers ? Use powerful communication tactics to influence customers’ behavior ? Boost profits by winning customers’ loyalty ? Develop successful products and services with your customers’ help THE RESULTS-DRIVEN MANAGER The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results. About Harvard Business School Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders. Book Dimension length: (cm)21.3 width:(cm)13.2 |