中国时刻：如何在世界最具活力的市场经营商业CHINA NOW: DOING BUSINESS IN THE

Turn East-West Relations Into Win-Win Situations
　　China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
　　A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
　　China Now includes:
　　The best regions to do business
　　Nonverbal cues and culture-based signals
　　Important travel, meeting, and personnel tips
　　Laws and regulations on customs, foreign trade, and investment
　　Protecting your intellectual property rights
　　Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
　　From the Back Cover　　
　　MORE THAN ONE BILLION CUSTOMERS ARE WAITING
　　Get ready to do business with…
　　CHINA NOW
　　It's one of the last-and largest-untapped markets in the world. But if you're looking to expand your business into China, you first need to understand its richly diverse culture, economic history, and subtle negotiation styles. This complete, one-stop guide gives you all the essential tools and crucial information you're looking for. The authors have between them more than 50 years of experience in international business, particularly in Asia, and they'll tell you everything you need to know to be smart, sensitive, and successful in all of your East-West transactions.
　　You'll learn:
　　How to negotiate with public and private businesses
　　What to say and how to interact with Chinese cultures
　　What you should know about China's economics, laws, and regulations
　　How to handle intellectual property rights and contracts
　　How Taiwan, Hong Kong, and Singapore relate to and play important roles in doing business with China
　　The opportunities are as big as China itself. With this book as your personal tour guide, you'll be able to reach a whole new world of clients and consumers.
　　China Now offers the best negotiation advice now available for cross-border dealmakers hoping to forge value-creating agreements in the world's fastest growing major economy. In an easy, informal style, this book excels at efficiently conveying a sense of historical context, the dos and don'ts of effective negotiation, and an all-important recognition of critical regional variations.”-James K. Sebenius, Gordon Donaldson Professor of Business Administration, Harvard Business School and Vice Chair, Program on Negotiation, Harvard Law School
　　“For many American executives China is still inscrutable. Few people writing about doing business in China can provide the academic-practioner and Chinese-American balance that Mark Lam and John Graham provide in China Now. It is a must read for all American managers and executives working with and negotiating with Chinese partners. The book holds the keys for building successful, long lasting business relationships in China.”-Katherine Xin, Editor-in-Chief, Harvard Business Review (China), Professor of Management, Michelin Chair in Leadership and Human Resource Management, China Europe International Business School (Shanghai), and Professor of Leadership and Organizational Behavior, IMD (Switzerland)
　　“Few companies, especially those operating globally, can afford to ignore doing business in China or business with Chinese partners. This book permits a rapid assimilation of knowledge on how to understand the Chinese psyche, cultural background, and business mores, as well as others' business experiences of working in China. Vivid descriptions of various cultural traits, as well as, rich examples of positive and negative experiences, provide a backdrop and a way to prepare for challenging, but potentially rewarding business ventures.”-David Pyott, CEO and Chairman, Allergan, Inc.
　　“A great primer for someone seeking an entry and additional insights to doing business in China. The book is very relevant and current, given the business environment is changing so quickly as China embraces commercial acumen, tools, and infrastructure…to no only compete but lead on the worldwide playing field going into the 22nd Century."-Greg Spierkel, CEO IngramMicro, Inc.
　　“A magnificent treatment of Chinese and American negotiation styles and what this means in face-to-face business interactions. Lam and Graham provide us with an original, integrative account of the cultural and psychological foundations of cross-cultural negotiations and weave these into a masterful specification of practical guidelines. This is a splendid book with much value for practitioners and academicians alike.”-Richard P. Bagozzi, Professor of Marketing, University of Michigan,
　　“China has changed faster than the misconceptions held by most international business people. John Graham and Mark Lam provide a clear framework of Chinese history and culture to help readers prepare for, negotiate, and establish sustainable business relationships. Their advice and strategies are born of true insights, not stereotypes."-David Murphy, President, Saatchi & Saatchi
　　“This is an exceptional analysis of a complex culture and a sophisticated business community. A must read for western business people.”-Edwin D. Fuller, President & Managing Director, Marriott
　　“China Now is a must read for any foreigner wanting to succeed in the world's most challenging and fastest growing market. Mark Lam and John Graham provide a unique and very necessary perspective to the complex dynamics of negotiating with the Chinese. The multitude of lessons learned and prescriptions are provocative, insightful and, most of all, practical.”-Dean Yoost, Former Managing Partner in both China and Japan, now Senior Advisor to the Group Companies of PricewaterhouseCoopers in Japan
　　 See all Editorial Reviews
作者简介：　　N.Mark Lam is an attorney and business advi-sor specializing in East-West negotiations,and is the CEO of the world's largest Internet radio network, Live365.com. His area of expertise is in forming global alliances and resolving business and legal conflicts for glob-al high-tech companies, including Philips Electronics and Hon Hai Precision Industry Co., Ltd.