销售词语宝典 WORDS THAT SELL, REVISED AND EXPAND

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
　　Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
　　More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
　　Cross-referencing of categories to jump-start creative thinking
　　A crash course in basic copywriting techniques
　　Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
　　Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Preface/Acknowledgments
Introduction to the Second Edition
How to Use This Book
A Crash Course in Copywriting
Categories of Copy
Part 1 Grabbers
　Teasers
　Free/Prize
　Sale/Discount
　Trial Offer/No Obligation
　Heads and Slogans
　Salutations and Invitations
　Opening with a Question
　Opening with a Statement
　Opening with a Challenge
　Snappy Transitions
　All-Purpose Grabbers
Part 2 Descriptions and Benefits
　Appealing
　Authentic
　Belonging/Membership
　Big/Many
　Choice/Control
　Comfortable
　Competitive
　Complete/Thorough
　Convenient
　Distinguished/Status
　Durable/Solid
　Easy
　Exciting/Stimulating
　Experienced/Expert
　Fabulous
　Fast
　Fresh/Wholesome
　Fun/Cheerful
　Gift
　Good-Looking
　Healthful
　Honest
　Improved
　Indispensable
　Informative
　Luxurious
　Made
　Money-Making
　Money-Saving
　New/Advanced
　Plain/Natural
　Pleasure/Satisfaction
　……
Part 3 Clinchers
Part 4 Special Strategies
Appendix
Key Word Index