激情与成功：日本企业家的精神 A PASSION FOR SUCCESS

Imagine a secular corporation in which profit has spiritual overtones... where the corporate motto is "Respect the Divine and Love People," and where passion and vision have supplanted the long-term business plan... most tellingly, a corporation in which employees have a unique slogan: "What we like to do next is what people tell us we can never do." These are te tenets of a real company led by one of Japan's most dynamic and charismatic entrepreneurs. The principles under which it runs may be counter to everything you have ever learned about management. These principles are precisely what this book is about. "If your motivation and your methods are virtuous," Kazuo Inamori writes, "you need not worry much about the result." To the amazement of cynics, his unusual insistence on not pursuing profit but "letting it follow our actions" has made the companies he founded among the most profitable enterprises in the world. A Passion for Success presents Inamori's personal business philosophies as they illuminate universal struggles of the human spirits within competitive markets. Young or old -- successful or striving -- you are sure to find it original, compelling, and deeply inspirational. Features of this book -- The author's insight on how to succeed in business and how to succeed in life presented in short, one-page vignettes. -- Extracts of interviews with the author.

Introduction
HOW TO SUCCEED IN LIFE
A Formula for Success
　The Drama Called Life
　Learn from Your Elders
　Seek a Purpose in Life
　See Yourself As You Are
　Succeed One Step at a Time
　Live by a Formula for Success
　A Conversation with Kazuo Inamori on the Formula for Success
Ability
　Admit What You Cannot Do
　Force Yourself to Excel
　Overcome Yourself
　Be Bold and Sensitive
　Master Your Instincts
　Focus Your Intellect
　Project Your Ability
　Build Your Character
　A Conversation with Kazuo Inamori on Ability
Effort
　Why Work?
　Break through the Wall
　Open a New Era
　Love Your Job
　Concentrate on One Thing
　Open Your Own Path
　Sound Mind, Sound Body
　Live a Contrite Life
　Let Good Books Expand Your Horizon
　Infuse Your Energy into Others
　Live One Earnest Day at a Time
　A Conversation with Kazuo Inamori on Effort
Attitude
　Never Lose Hope
　Seek Righteousness
　Avoid the Easy Way
　Heaven or Hell?
　Trust from Within
　See Things As They Are
　Attention to Detail
　Rely on Your Subconscious .Mind
　Follow Your Philosophy
　Truths and Principles
　A Conversation with Kazuo Inamori on Attitude
HOW TO SUCCEED IN BUSINESS
　Passion for Success
　The Drama Called "Enterprise"
　Passion Leads to Success
　Passion with a Pure Mind
　"Amoeba" Management
　A Conversation with Kazuo Inamori on Passion
Profit
　Don't Chase Profit; Let It Follow Your Efforts
　The Purpose of Business
　Pursue Profit Fairly
　The Essence of Business
　Make Customers Happy
　Pricing Is Management
　Market-Set Pricing
　Follow P&L Daily
　An Unselfish Look at Profit
　Nourish Our Business
　Set a Visible Goal
　Wrestle in the Center of the Ring
　Put Your Company before Yourselt
　The Bull and the Bear
　The Bubble Economy
　A Conversation with Kazuo Inamori on Profit
Ambition
Sincerity
Strength
Innovation
Optimism
Never Give up
Afterword