商务英语阅读（下册）

本书为商务英语阅读下册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

根据国家教育指导思想，目前我国高职高专教育的培养目标是能力培养和技术应用为本位，其基础理论教学以应用为目的、够用为尺度、就业为指导；教材强调应用性和适用性，符合高职高专教育的特点，技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路：将英语听说读写译技能与商务知识有机融合，使学生在提高英语语言技能的同时了解有关商务知识，造就学生“两条腿走路”的本领，培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。

Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ　Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ　What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ　Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ　Lowering Logistics' Costs
Fast ReadingⅡ　International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ　Logistics Firms Face Challenge
Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ　Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ　Foreign Express Giant Invests in China
Fast ReadingⅡ　Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ　Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ　How to Deal With Misunderstanding
Fast ReadingⅡ　The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ　Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ　Business Culture in China
Fast ReadingⅡ　Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ　On-campus Interviewing
Fast ReadingⅡ　Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ　Attracting Talents
Fast ReadingⅡ　Ending Poverty
Key to Exercises
Reference