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内容提要:
"The vitality of our economy depends on encouraging more people to start and grow a business. I welcome this refreshingly honest and in sightful book which lifts the lid on what it takes to be a successful entrepreneur, and explains what it's like to take a dream to market."
目录:
ACKNOWLEDGEMENTS
PREFACE CHAPTER ONE CAN ANYONE BE AN ENTREPRENEUR? TO BE OR NOT TO BE AN ENTRPRENEUR CHAPTER TWO THE IDEA CHAPTER DO YOU HAVE A LIGHT BULB, OR DO YOU NEED TO FIND ONE? CHAPTER THREE MARKET RESEARCH CHAPTER FOUR WRITING THE BUSINESS PLAN CHAPTER FIVE RAISING MONEY FOR YOUR IDEA CHAPTER SIX IMPLEMENTATION CHAPTER SEVEN BEING IN BUSINESS IF YOU BUILD IT, WILL THEY COME? CHAPTER EIGHT GROWING FROM BIRTH TO MATURITY ROLADEX NDEX |