黑领结的选择：计划与运作成功的特殊事件终极指南　Black Tie Optional:

Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
　　—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine
　　"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
　　—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's
　　"Harry Freedman knows how to plan an event. He has it down to an art. "
　　—World-renowned artist PETER MAX
　　Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
　　Decide on the best kind of event for your organization
　　Select the best location and date for your event
　　Develop budgets
　　Reach and book celebrities
　　Create invitations and get publicity
　　Set ticket prices
　　Organize and motivate your committees
　　This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.
　　作者简介：
　　HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

Introduction
Chapter 1: Choosing the Right Event
　Marketing
　Sample Events
　Thinking It Through
　Time and Date
Chapter 2: Money Matters
　Location
　Lights and Sound
　Food and Catering
　Feeding Workers
　Entertainment
　Decorations
　Security
　Insurance
　Getting Graphic
　Publicity
　Care and Feeding of Committees
　Free Tickets
　Postage
　Specialized Costs
　Special Event Planners
　Setting Ticket Prices
　Double Checking
Chapter 3: Who’s In Charge?
　Picking an Event Coordinator/Manager
　The Event Manager’s Job
　Getting Started
　Financial Control
Chapter 4: Committees and Commitments
　The Recruiting Process
　Motivating the Troops
　Working Committees
　Volunteer Retention
　Regal Recognition
Chapter 5: Other People’s Money
　Media First
　Getting Maximum Support
　Other Creative Sponsorships
　Tapping into Money
　Following Up
　Conflicts of Interest
Chapter 6: On Location
　Researching the Right Site
　Site Considerations
　Setting Sites
Chapter 7: Food, Glorious and Otherwise
　Critical Details
　Ideas for Meals, Food, and Settings
　Caterers
　All Dressed Up
　Look to the Experts
　Going It Alone
　Time-Savers
　At the Site
　If Disaster Strikes
　Liquor and Other Beverages
　Feeding Staff and Volunteers
　Leftovers
　Tipping
Chapter 8: Auctions and Other Profit Boosters
　Internet Auctions
　Up Close and Personal
　Advertising
Chapter 9: Reaching for the Stars
　When Free Costs Money
　Lining Up a Celebrity
　Serious Stargazing
　Harnessing Star Power
　Royal Treatment
Chapter 10: The Media and the Message
　Media Promotion
　Invitation Events
　Identification
　Multipart Invitations
　Advance Notice
　A Fresh Look
　Ordering Invitations
　Time Frame
　Getting Them Out
　Following Up
　Promotion
　Minding the Media
　Public Service Announcements
　Talk, Talk
　Print Media
　Making News
　Promotion Time Frame
　Other Publicity
Chapter 11: The Final Countdown
　Checking It Twice
　Last-Minute Needs
　Registration
Chapter 12: After Words
　Post-Event Evaluation
Chapter 13: Tools of the Trade
　Auctions/Raffles
　Celebrity Sources
　Speakers’ Bureaus
　Charity Watchdogs/Databases
　Credit Cards
　Donor Gifts
　Fundraising Consultants/Event Management
　Fundraising/Trade Organizations
　Online Resources
　Promotional Materials
　Publications
　Software
　Travel Sources
　Web-Site Management
Index