在线企业参考大全 Starting an Online Business All-in-One Desk Reference For Dummies

Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies

作者简介：Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.

Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.

Joel Elad was a fan of the Internet before most people ever heard of the World Wide Web. He sells online as an eBay PowerSeller with an impeccable customer satisfaction rating; he’s a ProMerchant on Amazon; and he runs his own e-commerce business, NewComix.Com, which has focused on selling new comic books, Japanese manga, DVDs, and action figures over the Web since 1998. He is the lead instructor for the Learning Annex in New York and California for classes regarding eBay and advanced Internet sales, and he’s an educational specialist trained by eBay. He is also a contributor to Entrepreneur magazine and SmartBiz.com.
While at UCLA earning a bachelor’s degree in computer science and engineering, Joel co-founded his first Internet company, Resonance Internet Marketing. After graduation, he joined companies like IBM Global Services, where he performed software design, development, testing, and maintenance for e-commerce applications for global firms as well as internal IBM divisions.
After earning his MBA from the University of California–Irvine with an emphasis on entrepreneurship and information technology, Joel co-authored two best-selling books focusing on selling online. He’s now a consultant to e-commerce companies, a trainer to thousands of eager students in seminars and workshops, and a guide for helping people reach the freedom they can enjoy by growing their sales and establishing their own online presence.

Introduction
Book I: Online Business Basics
Chapter 1: Starting from Scratch
Chapter 2: Turning Internet Dreams into Reality
Chapter 3: Get with the Plan: Creating Your Business Plan
Chapter 4: Financing Your Online Start-Up
Chapter 5: Creating Online Policies
Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency
Book II: Legal and Accounting
Chapter 1: Minding the Law
Chapter 2: To Inc or Not to Inc
Chapter 3: The Trademark-and-Copyright Two-Step
Chapter 4: Accounting for Taxes (And Then Some)
Book III: Web Site Design
Chapter 1: What’s in a (Domain) Name?
Chapter 2: Designing Customer-Friendly Sites
Chapter 3: Building a Site Made for You
Chapter 4: Finding the Host with the Most
Chapter 5: Sizzling Content that Optimizes Searches
Chapter 6: Lights, Camera, Action! Taking Your Site Live
Book IV: Online and Operating
Chapter 1: Determining Your Revenue Model
Chapter 2: Making Money with Affiliate Programs
Chapter 3: Selling Information for Profit
Chapter 4: Paying Up with the Right Payment Options
Chapter 5: Putting the (Shopping) Cart before the Horse
Chapter 6: Taking Inventory
Chapter 7: Fulfilling Expectations and Orders
Book V: Internet Security
Chapter 1: Understanding Security and Your Risks
Chapter 2: Developing a Security Plan
Chapter 3: Attacked! What to Expect from the Net-Thief
Chapter 4: Securing Your Site and Your Business
Chapter 5: Flying without Wires: Security Concerns in the Wireless World
Book VI: Boosting Sales
Chapter 1: Driving Traffic, Driving Sales
Chapter 2: Special-Edition Public Relations for the Web
Chapter 3: Web Marketing at Work
Chapter 4: Converting Browsers to Buyers
Chapter 5: Analyzing and Monitoring Your Customers
Chapter 6: Mastering Search Engines, Optimization, and Rankings
Book VII: Retail to E-Tail
Chapter 1: Deciding to Move Your Store Online
Chapter 2: Understanding the Differences between Real and Virtual Customers
Chapter 3: Window Dressing for the Online Display
Chapter 4: Making In-Store Customers Loyal Online Shoppers
Chapter 5: Troubleshooting the Transition to E-Tail
Book VIII: Storefront Selling
Chapter 1: Instant E-Commerce with Storefronts
Chapter 2: Mastering the Amazon
Chapter 3: Let’s Hear It for Yahoo!
Chapter 4: Making eBay THE Way
Chapter 5: New Storefronts, New Opportunities
Book IX: Fundraising Sites
Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online
Chapter 2: Adding Online Moneymakers to an Existing Site
Chapter 3: Getting the Donor Base to Come to You
Chapter 4: More Online Marketing Strategies for Nonprofit Organizations
Chapter 5: Legal Considerations for Nonprofit Organizations
Book X: Niche E-Commerce
Chapter 1: Discovering Niche Markets
Chapter 2: Over 50 and BOOMING
Chapter 3: Women and Children Only
Chapter 4: Crossing Borders and Selling Internationally
Chapter 5: Micro-Commerce
Book XI: E-Commerce Advanced
Chapter 1: Overhauling the Business
Chapter 2: Time to Redesign
Chapter 3: Expanding Products to Increase Stagnant Sales
Chapter 4: Bringing Former Customers (Back) Home
Chapter 5: Revisiting Marketing Strategies
Chapter 6: Hiring Experts to Get Business Rolling Again
Chapter 7: Transitioning a Small Site into Big Business
Index