Salesforce.com 傻瓜书 Salesforce.com For Dummies

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.
　　With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:
　　Build a product catalog
　　Manage price books
　　Calculating and customizing forecasts
　　Drive demand up with campaigns
　　Stimulate sales effectiveness with documents
　　Deliver excellent service
　　Analyze data with reports
　　Verify your company profile
　　Add users to salesforce
　　Customize your page and search layout
　　Extend your usage of Salesforce beyond CRM
　This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

作者简介：
　　Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.

Introduction
Part I: Salesforce Basics
Chapter 1: Looking Over Salesforce
Chapter 2: Navigating Salesforce
Chapter 3: Personalizing Your System
Part II: Driving Sales – The Basics
Chapter 4: Prospecting Leads
Chapter 5: Managing Accounts
Chapter 6: Developing Contacts
Chapter 7: Managing Activities
Chapter 8: Sending E-Mail
Chapter 9: Tracking Opportunities
Part III: Driving Sales – The Next Level
Chapter 10: Tracking Products and Price Books
Chapter 11: Calculating Forecasts
Chapter 12: Managing Your Partners
Part IV: Optimizing Marketing
Chapter 13: Driving Demand with Campaigns
Chapter 14: Driving Sales Effectiveness with Documents
Part V: Delivering Excellent Service
Chapter 15: Understanding Salesforce Service & Support
Chapter 16: Preparing Salesforce Service & Support
Chapter 17: Analyzing Data with Reports
Part VI: Measuring the Overall Business Performance
Chapter 18: Seeing the Big Picture with Dashboards
Chapter 19: Fine-Tuning the Configuration
Part VII: Designing the Salesforce Solution
Chapter 20: Customizing Salesforce
Chapter 21: Extending Salesforce Beyond CRM
Chapter 22: Migrating and Maintaining Your Data
Part VIII: The Part of Tens
Chapter 23: Ten Ways to Drive More Productivity
Chapter 24: Ten Keys to a Successful Implementation
Bonus Chapter: Improving Communication with Standard Template
Index