Google 分析论 Google Analytics

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.
1.Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
2.Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
3.Integrate Google Analytics with Google AdWords.
4.Make the most of reporting dashboards.
5.Find out how to use analytics for marketing and content optimization.
6.Understand what each type of report means and how to interpret it.
7.Explore how other companies have used analytics to improve site performance.
8.Investigate how to use Google Analytics for complete e-commerce analysis.
Order your copy today and make your Web site work for you!

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Introduction
PART I: BASIC ANALYTICS
　Chapter 1. Why Analytics?
　Chapter 2. Analytics and AWStats
　Chapter 3. Oh, No! More AWStats!
PART 2: SETTING UP GOOGLE ANALYTICS
　Chapter 4. Getting Started
　Chapter 5. The Settings Dashboard
　Chapter 6. Filtering Your Data
　Chapter 7. Using Analytics Goals
　Chapter 8. AdWords Integration
PART 3: THE REPORTING DASHBOARDS
　Chapter 9. The Executive Dashboard
　Chapter 10. The Marketer Dashboard
　Chapter 11. The Webmaster Dashboard
PART 4: MARKETING OPTIMIZATION
　Chapter 12. Unique-Visitor Tracking
　Chapter 13. Visitor Segmenting
　Chapter 14. Marketing Campaign Results
　Chapter 15. Search-Engine Marketing
PART 5: CONTENT OPTIMIZATION
　Chapter 16. Ad Version Testing
　Chapter 17. Content Performance
　Chapter 18. Navigational Analysis
　Chapter 19. Goals & Funnel Process
　Chapter 20. Web Design Parameters
PART 6: E-COMMERCE ANALYSIS
　Chapter 21. Commerce Tracking
　Chapter 22. Loyalty & Latency
　Chapter 23. Revenue Sources
　Chapter 24. Product Merchandising
Index