管理创新改革 (哈佛商业评论系列) HBE: MANAGING CREATIVITY N INNOVATI HAR
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内容提要：
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
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Book Description
Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: * Generating new ideas and recognizing opportunities * Moving innovation to market * Removing mental blocks to creativity * Establishing a strategic direction for profitable product development * Brainstorming and fostering creative conflict within groups * Creating an innovation-friendly culture Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Ralph Katz Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams. About HBE Harvard Business Essentials,HBE, The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips. Book Dimension length: (cm)23.3 width:(cm)15.2 目录：
Introduction
1 Types of Innovation Several Types on Many Fronts Incremental and Radical Innovation Factors That Favor Incremental Innovation Innovations in Processes Service Innovations Summing Up 2 The S-Curve A Concept and Its Lessons The S-Curve Explained Three Lessons Where DoYou Stand on the S-Curve? Limits to These Lessons Summing Up 5 Idea Generation Opening the Genie's Bottle New Knowledge Tapping the Ideas of Customers Learning from Lead Users Empathetic Design Invention Factories and Skunkworks Open Market Innovation The Role of Mental Preparation How Management Can Encourage Idea Generation Two Idea-Generating Techniques Summing Up 4 Recognizing Opportunities Don't Let the Good Ones Slip By A Method for Opportunity Recognition Rough-Cut Business Evaluation Summing Up Moving Innovation to Market Will It Fly? The Idea Funnel Stage-Gate Systems A Caution on Funnels and Stage-Gate Systems Financial Issues Extending Innovation Through Platforms Summing Up 6 Creativity and Creative Groups Two Keys to Innovation Myths About Creativity Three Components of Individual Creativity Characteristics of Creative Groups Handling Conflict in Groups Time Pressure and Creativity Six Steps for IncreasingYour Own Creativity Summing Up Enhancing Creativity Enriching the Organization and Workplace Organizational Enrichment Enriching the PhysicalWorkplace Summing Up 8 What Leaders Must Do Appendix A:The Time Value of Money Appendix B:Useful Implementation Tools Notes Glossary For Further Reading Index About the Subject Adviser About the Writer |