上层的增长(哈佛商业评论系列) HBR: ON TOP-LINE GROWTH HAR
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内容提要：
Growth is at the top of every company’s agenda， and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face， and offers insights and strategies for how to find new opportunities in customer segments， partnerships and acquisitions， and more.
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Book Description
Growth is at the top of every company’s agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today’s CEOs and senior managers face, and offers insights and strategies for how to find new opportunities in customer segments, partnerships and acquisitions, and more. About HBR Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed. Book Dimension length: (cm)20.8 width:(cm)13.9 目录：
A Time for Growth:An Interview with Amgen CEO Kevin Sharer
Funding Growth in an Age of Austerity Darwin and the Demon:Innovating Within Established Enterprises Selling to the Moneyed Masses When to Ally and When to Acquire Getting the Most out of All Your Customers How CEOs Manage Growth Agendas Value Innovation:The Strategic Logic of High Growth About the Contributors Index |