剑桥商务英语高级教师用书 BENCHMARK:Teacher's Resource Book

剑桥商务英语高级教师用书  BENCHMARK:Teacher's Resource Book - 图书城
作者:
本社
ISBN:
9780521716734 , 052171673X
出版社:
群言出版社
出版日期:
2007-1-1
定价:
98.00
¥77.40元 去当当网购买
¥83.30元 去蔚蓝网购买
内容提要 :
Business Benchmark is a brand new Business English course at three levels, It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the Internationally recognised Cambridge ESOL BULATS.
目录 :
Acknowledgements
Introduction
Management
Unit 1 Corporate culture
Unit 2 Leaders and managers
Unit 3 Internal communications
Unit 4 Chairing meetings
Competitive advantage
Unit 5 Customer relationships
Unit 6 Competitive advantage
Unit 7 A proposal
Unit 8 Presenting at meetings
Advertising and sales
Unit 9 Advertising and customers
Unit 10 Advertising and the Internet
Unit 11 Sales reports
Unit 12 The sales pitch
Finance
Unit 13 Forecasts and results
Unit 14 Financing the arts
Unit 15 Late payers
Unit 16 Negotiating a lease
The work environment
Unit 17 Workplace atmosphere
Unit 18 The workforce of the future
Unit 19 Productivity
Unit 20 Staff negotiations
Corporate relationships
Unit 21 Corporate ethics
Unit 22 Expanding abroad
Unit 23 An overseas partnership
Unit 24 A planning conference
Exam skills and Exam practice
Appendix: The Common European Framework
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