剑桥商务英语高级教师用书 BENCHMARK:Teacher's Resource Book
内容提要 :
Business Benchmark is a brand new Business English course at three levels, It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the Internationally recognised Cambridge ESOL BULATS.
目录 :
Acknowledgements
Introduction Management Unit 1 Corporate culture Unit 2 Leaders and managers Unit 3 Internal communications Unit 4 Chairing meetings Competitive advantage Unit 5 Customer relationships Unit 6 Competitive advantage Unit 7 A proposal Unit 8 Presenting at meetings Advertising and sales Unit 9 Advertising and customers Unit 10 Advertising and the Internet Unit 11 Sales reports Unit 12 The sales pitch Finance Unit 13 Forecasts and results Unit 14 Financing the arts Unit 15 Late payers Unit 16 Negotiating a lease The work environment Unit 17 Workplace atmosphere Unit 18 The workforce of the future Unit 19 Productivity Unit 20 Staff negotiations Corporate relationships Unit 21 Corporate ethics Unit 22 Expanding abroad Unit 23 An overseas partnership Unit 24 A planning conference Exam skills and Exam practice Appendix: The Common European Framework |