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作者: | Guy Brook-Hart 著 |
ISBN: |
9780521716710 , 0521716713
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出版社: | 群言出版社 |
出版日期: | 2006-12-1 |
定价: |
¥24.00 元
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内容提要 :
Business Benchmark is a brand new Business English course at three levels. It helps
students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. It also helps students prepare for the internationally recognised Cambridge ESOI_ BULATS (Business Language Testing Service) Test or BEC exams.
目录 :
Unit1 Staff development and training
Unit2 JOb descriptions and job satisfaction
Unit3 Letters of enquiry and applications
Unit4 Telephone skills
Unit5 Promotional activities and branding
Unit6 New product development
Unit7 A stand at a trade fair
Unit8 Establishing relationships and negotiating
Unit9 Going it alone
Unit10 Financing the start-up
Unit11 Starting up in a new location
Unit12 Presenting your business idea
Unit13 Business hotels and sales conferences
Unit14 Business conferences
Unit15 Reports
Unit16 Business meetings
Unit17 New technologies and change
Unit18 Using the lnternet
Unit19 A staff survey
Unit20 Offshoring and outsourcing
Unit21 Customer loyalty
Unit22 Communication with customers
Unit23 Corresponding with customers
Unit24 A business seminar
Word list
Answer key