完美措词系:商务信涵 PERFECT PHRASES FOR BUSINESS LETTERS

Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:
·The best techniques to communicate messages and goals in business letters and proposals
·Tips for bringing out the best in every employee in every business
　·Dialogues and scripts to practice interactions with customers or employees— tailorable to any industry or company culture
·Phrases for each step of the sales process

作者简介：
Ken O'Quinn is principal of Writing with Clarity.A professional writing coach,he conducts workshops for global public realtions firms and corporations.

Part One Getting Started Writing Business Letters
Chapter 1: Organizing Your Message
Brainstorming
Choosing a Format
Consider the Reader
Organization
What You Will Find in the Book
Part Two Perfect Phrased for Business Letters
Chapter 2: General Business Letters
　　The Value of a Letter
　　Salutations
　　Transitions
　　Closings
　　Introducing Yourself
　　Introducing Another Person
　　Announcing a New Location
　　Announcing a Policy Change
　　Announcing a Price Increase
　　Invitation to Attend
　　Invitation to Speak
　　Declining an Invitation
　　Request for Pricing information
　　Responding to a Request for Something
　　Thank You Letter
　　Congratulations Letter
　Chapter 3: Specific Types of Business Letters
　　Specific Letters
　　Sales Letter: Introducing Yourself
　　Sales Letter: Cold Call
　　Sales Letter: Follow-Up to Previous Letter
　　Sales Letter:To New Customers
　　Sales Letter: New Product Announcement
　　Sales Letter:To Win Back or Regain Inactive Customer
　　Sales Letter:Trade Show Follow-Up
　　Customer Service Letter: Apology to Customer
　　Customer Service Letter: Apology for a Delayed Order
　　Customer Service Letter:To Regain Customer's Confidence
　　Complaint Letter:To a Vendor/Supplier
　　Complaint Letter:To an Employee
　　Response to Complaint Letter:When You Are Not at Fault
　　Response to Complaint Letter:When the Company Is at Fault
　　Letter of Apology: For an Attitude or an Error
　　……
　Chapter 4 Memos
Chapter 5 News Releases
Chapter 6 E-mail
Appendices:Key Business Writing Skills
About the Author