如何为业务增长而营销最大化 SWEET SPOT: HOW TO MAXIMIZE MARKETING FOR BUSINESS GROWTH

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

Arun Sinha is the Chief Marketing Officer at Pitney Bowes, where he is respons-ible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.

作者简介：
　　Arun Sinha is the Chief Marketing Officer at Pitney Bowes, where he is respons-ible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.

Introduction
PART ONE: Marketing needs to changeTo get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world
　Chapter 1.Marketing, Sweet Marketing
　Chapter 2.Sweet Spotting
　Chapter 3.The Qualifying Rounds
　Chapter 4.Growing around in Circles
PART TWO: How do you get into a sweet spot? You develop the right skills, marketing skillsYou have to mine minds, demarcate demand, turn you logo into an icon, mobilize champions-in-chief, and employ advocates-not workers
　Chapter 5.Mining Minds
　Chapter 6.Demarcating Demand
　Chapter 7.From Logo to Icon
　Chapter 8.Champions-in-Chief
　Chapter 9.Employ Advocates, Not Workers
　Chapter 10.The Stuff That Marketing Is Made of
Notes
Bibliography
Index