网络营销入门Web Marketing For Dummies

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
　　Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:
　　Understand online marketing essentials
　　Prepare an online business plan
　　Design the look and feel of your site
　　Create a concept, develop content, and make it accessible
　　Know the key components of an online store
　　Use buzzing, e-mailing, and other advertising tactics
　　Make your site search engine friendly
　　Handle Web transactions with ease
　　Stay out of legal trouble
　　Wow customers with new technology

作者简介：
　　Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

Introduction
Part I: Getting Going with Online Marketing
　Chapter 1: Taking Your Marketing to the Web
　Chapter 2: Planning for Web Marketing
　Chapter 3: Taking the First Steps to Your Online Presence
Part II: Building a Marketing-Effective Web Site
　Chapter 4: Producing a Successful Business Web Site
　Chapter 5: Creating a Marketing-Effective Storefront
　Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques
Part III: Exploring Online Marketing Basics
　Chapter 7: Marketing with Online Buzz
　Chapter 8: The Art of E-Mail Marketing
　Chapter 9: Staying Ahead of the Online Marketing Wave
　Chapter 10: Mastering the Secrets of Search Engines
Part IV: Spending Online Marketing Dollars
　Chapter 11: Marketing with Pay Per Click Ads
　Chapter 12: Marketing with Paid Online Advertising
　Chapter 13: Capturing Customers with New Technology
Part V: Maximizing Your Web Success
　Chapter 14: Improving Results with Web Analytics
　Chapter 15: Staying Out of Legal Trouble
　Chapter 16: The Keys to Maintaining Your Web Presence
Part VI: The Part of Tens
　Chapter 17: Ten Free Ways to Market Your Web Site
　Chapter 18: Ten Most Common Mistakes of Web Marketing
　Chapter 19: Ten Tips for Tired Sites
Index