商誉的影响：通过具吸引力的企业加强非赢利/LEVERAGING GOOD WILL

"Korngold’s Leveraging Good Will is a must-read for any business seeking to engage their executives on nonprofits boards in order to develop leadership and strengthen communities. Her innovations and visionary consulting work with leading corporations and service firms has made her an expert with unique insight into the challenges of both for-profit and nonprofit organizations in today’s business environment." --Thomas E. Meador, CEO, American Express, Tax and Business Services
　　"Practical, how-to guidance on how to build stronger nonprofit board leadership to gain a competitive edge. Leveraging Good Will defines the roadmap for success." --Suzanne Sutter, president, Things Remembered, Inc., and chair, Make a Wish Foundation of America
　　"At last, a book that illuminates the often murky intersection between not-for-profits and the business sector, much to the benefit of both--and to the reader." --Sheila Wellington, clinical professor of management, Stern/NYU School of Business
　　"Korngold’s Leveraging Good Will is a superb resource for any business that wants to enlist its workforce in improving our communities and country." --John M. Bridgeland, president and CEO, Civic Enterprises, LLC

Alice Korngold is a national consultant to businesses, foundations, nonprofit organizations, and universities in the areas of leadership development, corporate community involvement, the governance of nonprofit boards, strategic planning, philanthropy, and volunteerism. She was the founding president and chief executive officer of Business Volunteers Unlimited (BVU), which has trained and placed over one thousand business executives on three hundred nonprofit boards. Her work at BVU has been featured in The Wall Street Journal, The New York Times, and The Chronicle of Philanthropy.

Foreword (Melissa A. Berman)
Preface
Acknowledgments
The Author
1. Why Should Nonprofits Engage with Businesses?
2. Why Should Businesses Engage with Nonprofits?
3. Making the Match
4. Making the Translation from the Business World to the Nonprofit World
5. Understanding What It Means to Govern
6. Building Better Boards: Providing a Sound Structure
7. Building Better Boards: Focus, Focus, Focus
8. Strengthening Leadership
9. Bold Vision and Iterative Planning
10. Volunteerism as a Powerful New Force
References
Index