(隔壁的百万富婆)Millionaire Women Next Door
内容提要 :
Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country-and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door, available in paperback for the first time.
"Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." Readers everywhere will be fascinated by Stanley's thoroughly researched findings and conclusions. They'll come away considerably more knowledgeable and greatly inspired by women who have found the key to riches. Millionaire Women Next Door explores the meaning of wealth and the avenues that female entrepreneurs and businesspeople have traveled. The book examines their choices, natures, working styles, and lifestyles. 编辑推荐 :
Eight years ago, Dr. Thomas J. Stanley swept aside the mythical magic curtain of wealth to reveal The Millionaire Next Door. America found out just who and how common the truly wealthy were in this country-and we learned the characteristics and habits that made them so. Now the author of the follow-up The Millionaire Mind focuses on one of the least understood but increasingly rich demographics: Millionaire Women Next Door, available in paperback for the first time.
"Why write another book that profiles millionaires?" Stanley asks. "The vast majority of the millionaire respondents (92 percent) in The Millionaire Next Door were men. . . . I felt that it was indeed time for successful businesswomen of the self-made variety to be heard." Readers everywhere will be fascinated by Stanley's thoroughly researched findings and conclusions. They'll come away considerably more knowledgeable and greatly inspired by women who have found the key to riches.
Millionaire Women Next Door explores the meaning of wealth and the avenues that female entrepreneurs and businesspeople have traveled. The book examines their choices, natures, working styles, and lifestyles. 作者简介 :
Dr. Thomas J. Stanley began studying the affluent in 1973. His coauthored best-selling book, The Millionaire Next Door, released in 1996, has sold 2,000,000 copies. Thomas followed his first book with Marketing to the Affluent, ranked among the ten outstanding business books by the editors of Best of Business Quarterly. In 1999, he published The Millionaire Mind, which explored America's financial elite and how they became so. The Millionaire Mind has sold 750,000 copies. The author lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. 目录 :
LIST OF TABLES
ACKNOWLEDGMENTS I WOMEN IN BUSINESS 1: AN INTRODUCTION TO MILLIONAIRE WOMEN NEXT Door 2: WHAT DOES IT MEAN TO BE RICH? 3: MILLIONAIRES: WOMEN VS. MEN II EARLY SOCIALIZATION 4: THE PARENTS OF SUCCESSFUL BUSINESSWOMEN 5: BETA WOMEN: BEATING THE ODDS AGAINST SUCCEEDING 6: ALPHA WOMEN VS. BETA WOMEN III ABOUT THEIR BENEVOLENT NATURE. 7: GENEROUS AND WEALTHY? 8: LEARNING TO GIVE 9: [NTRAFAMILY GIFTS OF KINDNESS 10: THE HIGH PRICE OF BEING CONTROLLED 11: THE GIFT OF GIFTS: DEMONSTRATING EMPATHY FOR THEREAL NEEDS OF PEOPLE IV THE CHOICE OF CHOICES 12: CHOOSING A BUSINESS: OPTING FOR SELF-EMPLOYMENT PART-TIME WORK,FULL—TIME WEALTH AND SATISFACTION PRELUDE 13:BRIAN’S JOURNEY:FROM HUNTER—GATHERER TO CULTIVATOR OF WEALTH 14:ANN LAWTON HILLS VI.ALTERNATE ROUTES 15:THE SALES PROFESSION ACCORDING TO BEVERLY BISHOP 16:WEALTHY EDUCATORS? 17:WHY NOT RUN THE FAMILY 0FFICE? APPENDIXES. TECHNICAL APPENDIX APPENDIX 1. CONTENT ANALYSIS OF 3 1 3 ESSAYS WRITTEN BY WOMEN WHO OWN AND OPERATE SUCCESSFUL BUSINESSES APPENDIX 2. THE PROFITABILITY OF SMALL BUSINESSES:NET INCOME APPENDIX 3. THE PROFITABILITY OF SMALL BUSINESSES:RETURN ON RECEIPTS APPENDIX 4. THE PROFITABILITY OF SMALL BUSINESSES: THE PROPORTION OF PROFITABLE BUSINESSES APPENDIX 5. THE PROFIABILITY OF SMALL BUSINESSES: NET INCOME FOR BUSINESSES WITH NET INCOME APPENDIX 6. THE PROFITABILITY OF SMALL BUSINESSES: RETURN ON RECEIPTS FOR BUSINESSES WITH NET INCOME AUTHOR’s NOTE INDEX |