BUSINESS PLANS FOR DUMMIES(商业计划傻瓜书)

Book Description
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

* Realistically determine where your business is and where you want to go
* Create a detailed business plan and put it into action instead of in a drawer
* Use the plan to secure financing
* Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:

* Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
* Clarify and crystallize your company’s mission, vision, and values
* Analyze your industry and your competition
* Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
* Objectively analyze your company’s strengths and weaknesses
* Analyze your financial situation in order to do realistic forecasts and budgets
* Recognize trends and anticipate changes, both in the overall economy and in your industry
* Plan for growth, considering the product life cycle, new products, or new markets
* Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.

Financial Times, April 21, 1998
Twenty-three books published in 1997 have been selected as finalists in five main categories for The Financial Times, Booz-Allen & Hamilton Global Business Book Awards. In the "How-To" category, "Business Plans For Dummies" - which made it through to the shortlist - is a solid offering. One business expert who read it said that most big-company bosses would benefit from it: "The book makes it clear that a business plan is not just a budget." That is something too few executives realize.

Book Dimension
length: (cm)20.8 　　　　　　　　　　　　　 width:(cm)18.9

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

Introduction.
Part I: Knowing Where You Want to Go.
Chapter 1: Preparing to Do a Business Plan.
Chapter 2: Understanding the Importance of a Business Plan.
Chapter 3: Setting Off in the Right Direction.
Chapter 4: Charting the Proper Course.
……