Microsoft Edge, The(微软优势)

Book Description
A Microsoft veteran reveals the company's insider strategies and interviews "Microsofties" to learn how they launch new products, design Web sites, and more.

How did the team at Microsoft pioneer, build, and shepherd the company through exponential growth in a constantly changing market? How can you apply what they've discovered to your own career? Microsoft veteran Julie Bick reveals all the insider strategies in this invaluable book, packed with on-the-job insights and practical techniques.

From vice presidents to front-line managers, Bick interviews Microsofties to learn how they:
1.Launch new products and get the most out of not-so-new products
Design websites and do business on the Internet
2.Work with service agencies, dealers, coworkers, and the press
Hire the best people they can and keep them happy

Amazon.com
The Microsoft Edge, by former Microsoft manager Julie Bick, outlines approximately five dozen business tactics that are successfully used within the company. Based upon her own experiences and those of 40 other managers, it presents them in short lessons that focus on hiring and retaining top employees, introducing new products and maintaining their momentum, conducting business online, and developing positive relationships with both internal and external partners. Some lessons (such as "On the Web you can alter your product or promotion daily by measuring responses and tweaking as you go") may seem obvious, but Bick's supplementary details (explaining, for example, exactly how the CarPoint site's option-pricing feature was reconfigured when logs showed few visitors were using it) are truly instructive. And while the book definitely shows Microsoft in the best possible light, some of its most illuminating material concerns the handling of notable problems--such as the total failure of the highly publicized Bob software, and the inability to debug a consumer tax-preparation program in time for its intended launch.
　　　　　　　　　　　　　　　　　　　　　　　-Howard Rothman

From Library Journal
What are the secrets of Microsoft's success? Bick, who has worked at Microsoft as marketer, new-product planner, and manager, has written a follow-up to her All I Really Need To Know in Business I Learned at Microsoft. The earlier work stressed the "personal side of business," including how to be a good supervisor and do well on the job. The new book focuses on the "business side of business," discussing successful strategies for doing business on the web, hiring (and keeping) the best employees, launching new products, and working with partners (e.g., co-workers, the press, dealers, service agencies). Bick has also drawn on case studies of her colleagues, 40 company managers. This practical guide to proven management and marketing techniques also provides insight into the inner workings of Microsoft and is an important addition to collections on that company and on management and marketing. Recommended for public and academic library business collections.
　　　　　　　　　　　　　　　　　　　　　　　ALucy T. Heckman, St. John's Univ. Lib., Jamaica, NY
Book Dimension
Height (mm) 234 　　　　　　　　　　　　　　　　　 Width (mm) 139

Book Description
A Microsoft veteran reveals the company's insider strategies and interviews "Microsofties" to learn how they launch new products, design Web sites, and more.

How did the team at Microsoft pioneer, build, and shepherd the company through exponential growth in a constantly changing market? How can you apply what they've discovered to your own career? Microsoft veteran Julie Bick reveals all the insider strategies in this invaluable book, packed with on-the-job insights and practical techniques.

From vice presidents to front-line managers, Bick interviews Microsofties to learn how they:
1.Launch new products and get the most out of not-so-new products
Design websites and do business on the Internet
2.Work with service agencies, dealers, coworkers, and the press
Hire the best people they can and keep them happy

Amazon.com
The Microsoft Edge, by former Microsoft manager Julie Bick, outlines approximately five dozen business tactics that are successfully used within the company. Based upon her own experiences and those of 40 other managers, it presents them in short lessons that focus on hiring and retaining top employees, introducing new products and maintaining their momentum, conducting business online, and developing positive relationships with both internal and external partners. Some lessons (such as "On the Web you can alter your product or promotion daily by measuring responses and tweaking as you go") may seem obvious, but Bick's supplementary details (explaining, for example, exactly how the CarPoint site's option-pricing feature was reconfigured when logs showed few visitors were using it) are truly instructive. And while the book definitely shows Microsoft in the best possible light, some of its most illuminating material concerns the handling of notable problems--such as the total failure of the highly publicized Bob software, and the inability to debug a consumer tax-preparation program in time for its intended launch.
　　　　　　　　　　　　　　　　　　　　　　　-Howard Rothman

From Library Journal
What are the secrets of Microsoft's success? Bick, who has worked at Microsoft as marketer, new-product planner, and manager, has written a follow-up to her All I Really Need To Know in Business I Learned at Microsoft. The earlier work stressed the "personal side of business," including how to be a good supervisor and do well on the job. The new book focuses on the "business side of business," discussing successful strategies for doing business on the web, hiring (and keeping) the best employees, launching new products, and working with partners (e.g., co-workers, the press, dealers, service agencies). Bick has also drawn on case studies of her colleagues, 40 company managers. This practical guide to proven management and marketing techniques also provides insight into the inner workings of Microsoft and is an important addition to collections on that company and on management and marketing. Recommended for public and academic library business collections.
　　　　　　　　　　　　　　　　　　　　　　　ALucy T. Heckman, St. John's Univ. Lib., Jamaica, NY
Book Dimension
Height (mm) 234 　　　　　　　　　　　　　　　　　 Width (mm) 139