The McGraw-Hill Handbook of Business Letters, 4/e(商业文书手册)
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内容提要：
THE CLASSIC BESTSELLING GUIDE
Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: * Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail 作者简介：
Roy W. Poe is a business education consultant with experience teaching communications in management development programs and college extension classes. He is the author of The McGraw-Hill Guide to Effective Business Reports and several business textbooks.
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Book Description
THE CLASSIC BESTSELLING GUIDE Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: * Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail Book Dimension length: (cm)23.1 width:(cm)18.2 目录：
Introduction
Part I THE BUSINESS WRITER'S CRAFT Effective Business Letters Make a Difference What Is Good Business Writing? Promote Goodwill in Your Communications The Audiences for Goodwill Letters Use Concise Language Say It Once Sentence Length Paragraph Length Letter Length Keep Language Simple Overused Words Trendy Words Personalize Your Letters Form Letters Using Personal Pronouns Emphasize the Positive Stress What You Can Do Avoid Negative Words and Phrases Respond Promptly, But Not Necessarily Too Promptly Part 2 CHOOSE THE BEST FORMAT Letters Letter Style Paper Margins, Spacing, and Placement Salutation Attention or Subject Line Complimentary Close, Write Effective E-mails Memos Faxes Fax Cover Sheet Take Advantage of Faxes Voice Mail Make Your Voice Mail Heard Part 3 LETTERS AND RESPONSES Ask About Prices and Discounts Response to a Request for Pricing Information Ask About Training Materials Response to an Inquiry About Training Materials Ask for Appointment to See Networking Operation Invite Consumer to Software Demonstration Ask for Detailed Information on a Service Supply Detailed Information on a Service Ask for Information About Dealers Response to Request from a Potential Dealer Complaint About Facility and Services Response to Complaint About Facility and Services Invitation to Tour Facility Response to Invitation to Tour Facility Invite a Panel Participant Panel Participant's Polite Turn-Down Invite a Professional Speaker Speaker's Response to Invitation Confirming Speaker Contract Poor Performance on Service Contract Response to Complaint About Poor Service Part 4 CREDIT AND COLLECTION LETTERS Part 5 MORE SAMPLE LETTERS INDEX |