The Fortune at the Bottom of the Pyramid:Eradicating Poverty Thriugh Profits

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
　　It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.
　　In the book and accompanying CD videos, Prahalad presents...

Book Description
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in the world, and it's where you least expect it: at the bottom of the pyramid.

Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty.

This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

Book Dimension :
length: (cm)24 　　　 　　　　　 　　　　　 width:(cm)16

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.

Preface
About the Author
Part Ⅰ The Fortune at the Bottom of the Pyramid
　Chapter 1 The Market at the Bottom of the Pyramid
　　The Power of Dominant Logic
　　The Nature of the BOP Market
　 There Is Money at the B OP
　 Access to BOP Markets
　 The BOP Markets Are Brand Conscious
　 The BOP Market Is Connected
　 B OP Consumers Accept Advanced Technology Readily
　　The Market Development Imperative
　Create the Capacity to Consume
　The Need for New Goods and Services
　 Dignity and Choice
　 Trust Is a Prerequisite
Benefits to the Private Sector
　Chapter 2 Products and Services for the BOP
　A Philosophy for Developing Products and
Services for the BOP
Twelve Principles of Innovation for BOP Markets
　　Making It Happen
　　Conclusion
　Chapter 3 BOP: A Global Opportunity?
　　Engaging the BOP
　　Local Growth Opportunities
Learning to Grow
　　Local Innovations and Global Opportunity
　　BOP Solutions for Developed Markets
　　Lessons for MNCs from BOP Markets
Captial Intensity
Sustainable Development
Innovations
　　The Cost of Managing
　　Learning to Live in a Network of Relationships
　Chapter 4 The Ecosystem for Wealth Creation
　　Market-Oriented Ecosystem
　　Ecosystems for a Developing Country
　　Learning the Sanctity of Contracts
　　Reducing Inequities in Contracts
　　Building Governance Capabilities Among the Poor
　Chapter 5 Reducing Corruption:Transaction Governance Capacity
　　Are the Poor Poor?
　　TGC
　　Building TGC
　　The Andhra Pradesh e-Governance Story
　　eSeva
　　Center for Good Governance
　　Impediments
　　Lessons from the Andhra Pradesh Experiment
　　Appendix: List of eSeva Services
　　……
　Chapter 6 Development as Social Transformation
Part Ⅱ Innovative Practices at the Bottom of the Pyramid
Part Ⅲ Visit www.whartonsp.com for Free Downloads of This Video Content