Big in Asia: 30 Strategies for Business Success, Revised and(成功亚洲投资30招)

Book Description
Asia is constantly changing and Bigger in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia

Book Dimension
length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.8

Book Description
Asia is constantly changing and Bigger in Asia is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia

Book Dimension
length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.8

Michael Backman is an author, business analyst and columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia. Charlotte Butler heads the research team at the Euro-Asia Centre, INSEAD, Fontainebleau, France.