商务英语阅读(上册)

本书为商务英语阅读上册，共16个单元，内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读：主课文内容翔实，让读者对本单元话题作整体了解，掌握本领域的专业词汇；快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生，也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。

根据国家教育指导思想，目前我国高职高专教育的培养目标是能力培养和技术应用为本位，其基础理论教学以应用为目的、够用为尺度、就业为指导；教材强调应用性和适用性，符合高职高专教育的特点，技能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等证明)教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路：将英语听说读写译技能与商务知识有机融合，使学生在提高英语语言技能的同时了解有关商务知识，造就学生“两条腿走路”的本领，培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。

Unit 1 International Trade
　Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks
　Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth
Unit 2 Setting Disputes -- the WTO's Unique Contribution
　Fast Reading I Integrated Negotiation
　Fast Reading 11 Dialogue Key to Resolving IPR Disputes
Unit 3 Globalization and Its Impact on the Business
　Fast Reading I Population and Globalization
　Fast Reading 11 Norway and Peru Next China's Trade Targets
Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?
　Fast Reading I Solving the Trade Imbalance
　Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation
Unit 5 Don't Fence Me Out!
　Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America
　Fast Reading II China: U.S. Piracy Complaint May Hurt Ties
Unit 6 China, Dumping or Not
　Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit
　Fast Reading II China Steel Companies Win Anti-dumping Cases
Unit 7 The Force Behind the Nike Empire
　Fast Reading I Richard Branson and His Virgin Kingdom
　Fast Reading II A Most Influential Person of the 20th Century
Unit 8 Regional Economic Integration
　Fast Reading I China ASEAN to See Closer Economic Ties
　Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)
Unit 9 Environment, Trade, and Investment (82)
　Fast Reading I The Effects of Trade Liberalization on the Environment
　Fast Reading II EU Leaders Agree to Cut Greenhouse Gases
Unit 10 Negotiation Skills and Strategies
　Fast Reading I Business Is Negotiation
　Fast Reading I Negotiating Customer Agreements
Unit 11 "Toyota" of China
　Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
　Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center
Unit 12 The Survival of the Old Brands
　Fast Reading I Honda Plans New Brand through Guangzhou Venture
　Fast Reading II Pu'er: The Tea That Changed a County
Unit 13 E-commerce: Doing Business Online
　Fast Reading I Going Shopping? Go Global!
　Fast Reading II E-Trading Helps Small Firm Bag Market Share
Unit 14 China's Door Now Wide-Open for Foreign Banks
　Fast Reading I Bank Gets Nod for Joint Venture
　Fast Reading II Foreign Banks Go Local
Unit 15 Known Brands Acquiring Name Recognition
　Fast Reading I Mergers and the Supersizing of Bussiness
　Fast Reading 11 Thai Company Wins Bid for Gujing Group
Unit 16 Multinational Companies
　Fast Reading I Mengniu Inks NBA Promotions Partnership
　Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai
Key to Exercises