THE RELENTLESS PURSUIT OF SUCCESS(永不言败)
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Book Description
This book captures the essence of Yu Minhong's personal philosophy towards life and business. Through a collection of anecdotes, Yu illustrates the lessons he has learned in life and how he has applied them to his corporate success in modern China. The book is organized into four sections, chosen to demarcate four key stages in Yu's life. It covers the history of the New Oriental Education and Technology business from its humble beginnings with fifteen students to an educational empire with nearly one million students by 2006. The book also contains Yu's vision for the future of foreign language education in China. It will be of interest to readers seeking insight into the mentality of a successful modern Chinese entrepreneur and corporate leader. Book Dimension length: (cm)23.6 width:(cm)15.9 编辑推荐 ：
Book Description
This book captures the essence of Yu Minhong's personal philosophy towards life and business. Through a collection of anecdotes, Yu illustrates the lessons he has learned in life and how he has applied them to his corporate success in modern China. The book is organized into four sections, chosen to demarcate four key stages in Yu's life. It covers the history of the New Oriental Education and Technology business from its humble beginnings with fifteen students to an educational empire with nearly one million students by 2006. The book also contains Yu's vision for the future of foreign language education in China. It will be of interest to readers seeking insight into the mentality of a successful modern Chinese entrepreneur and corporate leader. Book Dimension length: (cm)23.6 width:(cm)15.9 作者简介 ：
Michael Yu Minhong was born in 1962 in Jiangyin, Jiangsu Province, People's Republic of China. After graduating from Peking University with a degree in English language and literature in 1985, he took up a teaching post at the university for seven years before setting up the New Oriental School in 1993, a private school specializing in English language courses. In 2003, he established the New Oriental Education and Technology Group, which he currently serves as both President and Board Chairman. In September 2006, the New Oriental Education and Technology Group became the first private education company from China to successfully list on the New York Stock Exchange.
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