MARTHA RULES, THE(家政女王玛莎法则)
内容提要 :
Martha Stewart is an undeniable force in the business world. One of the worlds greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall shes breaking new ground with two television shows from NBCher reality show The Apprentice: Martha Stewart and her daytime syndicated show Marthaas well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. Whats her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Marthas top principles for success, as well as stories and anecdotes from her own experiences, The Martha Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great adviceand who have great business ideas of their own! QUOTES What makes the book successful and its a very good book is the knowledge she brings to each ruletheres a lot you can learn from this savvy entrepreneur. The Globe and Mail.
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Martha Stewart is an undeniable force in the business world. One of the worlds greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall shes breaking new ground with two television shows from NBCher reality show The Apprentice: Martha Stewart and her daytime syndicated show Marthaas well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. Whats her secret for success? Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge. Featuring Marthas top principles for success, as well as stories and anecdotes from her own experiences, The Martha Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great adviceand who have great business ideas of their own! QUOTES What makes the book successful and its a very good book is the knowledge she brings to each ruletheres a lot you can learn from this savvy entrepreneur. The Globe and Mail 作者简介 :
From her award-winning magazine, Martha Stewart Living, to her bestselling product lines, Martha Stewart shares the creative principles and practical ideas that have made her America’s most trusted guide to stylish living. She has been awarded numerous honors and distinctions from the worlds of business, education, television, media, culinary arts, and retail. In April 2005, she was included among the 100 most infl uential men and women of the year in TIME magazine’s annual "TIME 100" list, in the "Builders & Titans" category. Martha Stewart is also a bestselling author.
目录 :
INTRODUCTION
1 WHAT'S PASSION GOT TO DO WITH IT? 2 ASK YOURSELF,WHAT'S THE BIG IDEA? 3 GET A TELESCOPE,A WIDE-ANGLE LENS? 4 TEACH SO YOU CAN LEARN 5 ALL KRESSED UP AND READY TO GROW 6 QUALETY IS EVERYDAY 7 BUILD AN A-TEAM 8 SO THE PIE ISN'T PERFECT?CUT IT INTO WEDGES 9 TADE RISKS,NOT CHANCES 10 MAKE IT BEAUTIFUL INDEX |