CORP COMM BIBLE(商业传播圣经)

Public relations-the power to influence perception-has never been more critical to success. In today's media-saturated, Internetdriven, fast breaking global society, it can help us achieve our goals-or undo us.
In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image. Whether you want to handle investor relations for a Fortune 500 firm, get attention for your small business, interact more effectively with employees, or reposi- tion your company for the new millennium, this eminently practical guide offers sound advice on every aspect of corporate communications:
how to get the media on your side
how to prepare for, respond to, and use a crisis to your advantage
how to make speeches and presentations with confidence and ease
how to transform your career though the power of the written word a, how to master up-to-the-minute methods for keeping communications vital
Highlighted by interviews with experts in every area of communications, The Corporate Communications Bible is an invaluable resource no businessperson can afford to be without.

Book Description
The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.

Book Dimension
length: (cm)22.9 　　　 　　　　　 　　　　　 width:(cm)15.6

Robert L. Ditenschneider is founder of The Dilenschneider Group, a corporate strategic counseling and pubic relations firm in New York City. He was formerly president and CEO of Hill & Knowlton, Inc., where he worked for nearly twenty-five years. He has lectured widely and is the author of the best-selling Power and Influence: Mastering the Art of Persuasion; A Briefing for Leaders: Communication as the Ultimate Exercise of Power; On Power; The Critical 14 Years of Your Professional Life; and, most recently, Moses: CEO--Lessons in Leadership.

Acknowledgments
Foreword
Introduction
Chapter 1: Media
Chapter 2: Investor Relations
Chapter 3: Employee Communications
Chapter 4: Oral Communications
Chapter 5: Crisis Communications
Chapter 6: Community Relations, Government, and the Global Marketplace
Chapter 7: The Nonprofits
Chapter 8: Promoting Yourself through Print
Chapter 9: Positioning and Repositioning
Chapter 10: Small Business Communications
Chapter 11: Keeping Communications Young
Conclusion
Index