Book Description
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign.
Book Dimension
length: (cm)21.6 width:(cm)14.7
The Marketing Playbook(营销攻略——杀手级行销5大攻守力)
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Book Description
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to face various competitors, Zagula and Tong outline simple but powerful methods that any company - regardless of size, product, or resources - can use to map out and put into action an effective marketing campaign. Book Dimension length: (cm)21.6 width:(cm)14.7 目录 ：
Foreword by Steve Hooper 1 Getting started 2 The drag race 3 The platform play 4 The stealth play 5 The best-of-both play …… |
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