ART OF WINNING COMMITMENT(如何赢得承诺)

Leadership books most often cite interviews with high-profile business executives while offering do-and-don't case studies of different corporate initiatives in action. But some of the world's most extraordinary leaders work their magic outside the world of business. Their ability to gain the enthusiastic commitment of their people -- when something other, and perhaps greater, than profit is at stake -- demonstrates a fundamental human connection that their counterparts in the corporate sector would do well to emulate.
　　The Art of Winning Commitment presents the unique perspectives of a diverse group of leaders that includes:
　　* educators * religious and spiritual leaders * heads of not-for-profit social services * an orchestra conductor * a professional storyteller
　　Readers will also learn leadership secrets from former Philadelphia 76ers' executive Pat Croce, former Chief of the Cherokee Nation Wilma Mankiller, and politician and retired U.S. Army General Wesley Clark, and others.
　　In the search for commitment, loyalty, and business excellence, leaders can learn a lot from those outside of the business definition of leadership.

Book Description
Leadership theories abound. Any given year sees dozens of new books revealing the leadership secrets of well-known executives, with the promise that these same approaches can transform your business into a comparable powerhouse. And while the profits and market shares of those organizations are admirable and worth striving for, your company is unique. Your mission is unique. Your people are unique. In short, what works for "everybody" may not work for you.
As a leader, then, you've got to find new, better ways to win the minds, hearts, and spirits of your people. They are skilled and dedicated professionals, but they are also something more, and it takes something bigger, deeper than standard-issue business leadership to engage them fully. The Art of Winning Commitment supplies a fresh perspective. It breaks free of the usual formula of presenting case studies and best practices from the insular world of business. Instead, the book looks outside the realm of business - to education, religion, the military, politics, social services, the arts, and more - for its potent, original leadership ideas.

Based on in-depth interviews with an eclectic group of 20 thoughtful, articulate, and successful leaders, The Art of Winning Commitment identifies ten crucial competencies leaders must master to win extraordinary commitment from others and inspire them to devote their energy to a common purpose.

From Publishers Weekly
In this New Agey leadership primer, consultant Richards (Artful Work) notes that authoritarian leadership no longer jives with the democratic spirit of the age. Instead of barking orders at underlings, the business leader’s tasks are now the far more exalted, if far less definable, ones of "helping people come to full human maturity," being "a medium for the emotional energy that is moving within the group" and "rendering the current world spiritually significant." Richards culls such insights from interviews with 20 contemporary leaders as well as a variety of other sources, including Zen Buddhism on the need to live in the moment, mythologist Joseph Campbell on a leader’s duty to endure "the annihilation of the human ego," and Prudential founder John Dryden on insurance salesmen’s role as "Missionaries of Love." Leaders, he says, must be able to inspire intellectual, emotional and spiritual commitment; dividing his book into three main sections, Richards reveals how they can "win" each kind. He explains how enlightened leaders can foster commitment in followers based on 10 leadership "competencies" and 43 "development strategies" ranging from the practical ("hanging out with optimists" and "getting a good night’s sleep") to the mystical ("following your bliss" and "creating a sacred autobiography"). Further guidance is provided by a case-study chapter in which a model executive leader at a corporate gathering delivers a "heart-to-heart" talk in which "his voice was both more thoughtful and more passionate, resonating from who he was as a person." Managers seeking a more emotional way to connect with and lead their troops may find this book a gratifying voyage of self-discovery, but those favoring traditional approaches would be better served elsewhere.

Book Dimension
length: (cm)23.6 　　　 　　　　　 　　　　　 width:(cm)16

Dick Richards (Phoenix, AZ) is the author of Artful Work. He has consulted for business, social service, health care, and educational organizations worldwide.

Acknowledgments
Introduction: Democracy, Leadership, and Commitment
CHAPTER 1
　Commitment and Change
Part 1: Winning Intellectual Commitment
　CHAPTER 2
　　Insight
　CHAPTER 3
　　Vision
　CHAPTER 4
　　Storytelling
　CHAPTER 5
　　Mobilizing
Part 2: Winning Emotional Commitment
　CHAPTER 6
　　Self-Awareness
　CHAPTER 7
　　Emotional Engagement
　CHAPTER 8
　　Fostering Hope
Part 3: Winning Spiritual Commitment
　CHAPTER 9
　　Rendering Significance
　CHAPTER 10
　　Enacting Beliefs
　CHAPTER 11
　　Centering
　CHAPTER 12
　　Towering Conclusions and Further Strategies
Resources
Index
About the Author