Running a 21st-century small business（运作个21世纪的小商业）
内容提要 ：
65% of small businesses fail within their first five years. Budding entrepreneurs simply do not have the information they need to be successful. Now, Randy Kirk offers advice on how anyone can surviveand thrivewhile starting their own small business. He discusses every aspect of starting a business, from planting the first seeds and getting off the ground to increasing revenue while decreasing costs. Kirk walks readers through each step: assessing whether or not they have what it takesfinancially and emotionallyto start a business; the issues of partnership and legally involving family members; selecting vendors; and how to hire, fire, train, and motivate employees. This will be the definitive go-to guide for the millions of people who ownor want to owna small business and live the American Dream.
目录 ：
Introduction
SECTION ONE Before You Begin CHAPTER 1 Why Self-Employment? CHAPTER 2 Do You Have the Right Stuff? CHAPTER 3 What WillIt Cost? CHAPTER 4 Basic Budgeting CHAPTER S What Kind of Business? CHAPTER 6 Business Types CHAPTER 7 Buying a Business CHAPTER 8 The Partner Issue Part 1 The Spouse as Partner Part 2 OtherFamilyMembers in the Business CHAPTER 9 Part-Time Possibilities CHAPTER 10 Goal Setting and Success Part 1 A Personal Evaluation Project Part 2 Setting Goals Part 3 Prioritize, Organize, and Internalize SECTION TWO Opening the Doors CHAPTER 1 Finalizing Goals Part 1 Establishing the Basic Blueprint Part 2 Three-Track Thinking CHAPTER 2 Preparing the Business Plan Part 1 The Business Purpose Part 2 Finding a Location Part 3 Selecting Suppliers Part 4 Tbe Pbysical Plant Part 5 Tbe Advertising Plan Part 6 Projecting Your Income Part 7 The Break-Even Analysis CHAPTER3 Legal Requirements Part 1 Enterprise Type Part 2 Business Licenses and Regulations CHAPTER4 The Grand Opening Part 1 Last-Minute Checklist Part 2 Operating Procedures Part 3 Last-Minute Attitude Check Part 4 The Dress Rehearsal Part 5 Tbe First Day Part 6 Surviving the First Week CHAPTER 5 The First Month Part 1 Training Trainin, and Retraining Part 2 Decision Making CHAPTER 6 Months Two Through Six Part 1 Tbe Daily Numbers Part 2 Tbe Montbly Statements Part 3 Dealing witb Crisis SECTION THREE The First Three Years CHAPTER 1 Why Businesses Succeed CHAPTER 2 Why Businesses Fail CHAPTER 3 Almighty Cash Part I Bookkeeping Concepts …… SECTION FOUR Managing Yourself and Others SECTION FIVE Managing Your Assets Conclusion Appendix: Additional Reading Index |
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