EMERGING MARKETS CENTURY（新兴市场世纪：新世界级公司如何赶超世界）

"Just looking at things a bit differently can make all the difference because even--and sometimes especially--experts don't always know best." So states van Agtmael, founder of an investment advisory firm, who coined the phrase emerging markets to replace the negative connotation of Third World. He sets out in this book to profile 25 world-class emerging multinationals, which include Haier (Chinese brand in household appliances), Embraer (Brazilian producer of jet aircraft for regional markets), High Tech Computer Corp. (Taiwanese designers of sophisticated, converged hand-held devices), and Hyundai Heavy Industries (Korean shipbuilder, the world's largest). The author quotes Goldman Sachs' projections that the largest emerging markets, China, Brazil, India, and Russia, will overtake the U.S., Japan, Germany, France, the UK, Italy, and Canada by 2040. Understanding these companies and their strategies provides important insight into the future of globalization and the competitive challenges of this century. This is an excellent book, with valuable information not only for investors but also for corporate management, which faces emerging market competition.

作者简介：
ANTOINE VAN AGTMAEL is founder, president, and chief investment officer of Emerging Markets Man-agement, L.L.O. He is known for coining the term"emerging markets'" He has held several senior-level management positions at the World Bank Group, where he founded the IFO Emerging Mar-kets Index and Data Base. He is the author of Emerging Securities Markets and coeditor of The World's Emerging Stock Markets. He lives in Bethesda, Maryland.

Introduction: The Emergence of Emerging Markets
Part Ⅰ GLOBALIZATION HAS NO BORDERS
Chapter 1: Who's Next?
How emerging multinationals you've never heard of could eat your lunch, take your job, or possibly be your next business partner or employer
Chapter 2: Against the Odds
The strategies that propelled twenty-five emerging multination-als into world-class corporations
Part Ⅱ THE NEW BREED: TWENTY-FIVE WORLD-CLASS EMERGING MULTINATIONALS
Chapter 3: From Under the Radar Screen: Building Emerging Global Brands
Samsung and Concha y Toro are setting new trends
Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your Lap
Lenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand
Chapter 5: China's Largest Exporters... Are Taiwanese:Building a Global Presence Behind a Veil of Anonymity
Hon Hai and Yue Yuen make your computers, cell phones,and shoes
Chapter 6: From Imitators to Innovators
Zaiwan's TSMC and High Tech Computer win by reinventing industries and products
Chapter 7: Your Next Global Employer?
Hyundai and CEMEX want to be close to their customers everywhere
Chapter 8: Turning the Outsourcing Model Upside Down
Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world
Chapter 9: Commodity Producers that Redefined their Industries
Aracruz, CVRD, and POSCO defied conventional wis-dom.., and the odds
Chapter 10: Alternative Energy Producers
South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates
Chapter 11: The Revolution in Cheap Brainpower
India's Infosys and Ranbaxy transform the worlds of software design and generics
Chapter 12: New Global Media Stars
Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences
Part Ⅲ TURNING THREATS INTO OPPORTUNITIES
Chapter 13: A Creative Response
Don't be defensive or stick your head in the sand--develop new policies and strategies
Part Ⅳ AN INVESTOR'S RESOURCE
Appendix:Financial Profiles of 25 World-Class Emerging Multinationals
Notes
Bibliography
Acknowledgments
Index