Strategic Management of E-Business 电子商务的战略管理

Strategic Management of eBusiness discusses the role and value of the strategic management of e-business.It is written from a post-dotcom crash perspective and presents and organisational focus on the use of e-business and its company s business activities, existing business networks and supply chains,managing and improving customer relationships, and enhancing the company's financial performance.
This new book provides students with the necessary strategies and models for
identifying, planning, implementing and managing successful e-business initiatives.
The text is aimed at students of information technology, e-business and management.
It provides a holistic corporate view of e-business and the need for the various business units to work together to achieve specific business initiatives.

Dr Judy McKay has a PhD from the University of Queensland. She is currently in
the School of Information Management and Systems in the Faculty of Information
Technology at Monash University. Judy teaches e-commerce and IT management to
MBA students and to students in the Master of Information Management and Systems.

Preface
About the authors
Acknowledgements
CHAPTER 1 Introduction
Introduction
Defining e-commerce and e-business
Issues to consider regarding e-commerceand e-business
E-business: new phenomenon or natural progression?
Perspectives on e-commerce and e-business
Classification of organisational types and e-commerce
Business uses of the Internet
Stage 1: no presence
Stage 2: static online presence
Stage 3: interactive online presence
Stage 4: electronic commerce
Stage 5: internal integration
Stage 6: external integration
Potential costs and benefits of e-commerce
thinking strategically: The florist's dilemma: adopt e-commerce or not?
Determinants of e-commerce and
e-business success
Profitability
Planning
Re-engineering of processes
Management of knowledge resources
Developing and sourcing capabilities
Proactive uptake of technologies
IT and e-business governance processes
Summary
key terms
discussion questions
note
suggested reading
references
CHAPTER 2 Adopting appropriate e-business models
Introduction
What is a business model?
Customer management
Product and service portfolio
Processes and activities
Resources, capabilities and assets
Suppliers and business networks
Financial viability
thinking strategically: The importance of understanding your business model
Examples of business models
The Direct-to-Customer model
The Intermediary model
Components of the business model framework
The Content Provider model
Implications for managers
Conclusion
hey terms
discussion questions
suggested reading
references
case study: Stories from the Bush and Surf-an e-business adventure
CHAPTER 3 E-business strategy formulation
CHAPTER 4 E-business strategy for small and medium-sized enterprises
CHAPTER 5 Organisational tranformation enabled by information technology and the Internet
CHAPTER 6 Transforming external relationship with suppliers
CHAPTER 7 Transforming external relation ships with customers
CHAPTER 8 Strategies for managing information and knowledge in e-business
CHAPTER 9 Strategic sourcing of resources,capabilities and competencies
CHAPTER 10 E-business and strategic business networks
CHAPTER 11 Mobile computing
CHAPTER 12 IT governance:delivering value from e-business
Index