Magic Numbers: The 33 Key Ratios That Every Investor Should Know 神奇的数字：揭示公司价值秘密的33种财务比率

There is no magic formula for making money. But hidden inside the financial statements of all companies is a wealth of information.
To preserve and grow your precious capitaL, you need to be able to dissect a company before
you invest. You need to find those companies that have hidden value and-just as important- Learn
to avoid those flashing 'danger' signs.
Peter TempLe is a highly experienced investment analyst, a down-to-earth financial journalist, and a successful private investor. In this book he:
　　explains the investment jargon you read in the financial pages
teLLs you in plain Language how to caLcuLate financial ratios - those alL-important'magic numbers'
　　gives clear worked examples of them from the accounts of real companies including Yahoo!, McDonaLd's, NTT DoCoMo, and BP
　　shares with you his 30 years' experience of how to interpret the numbers.
Magic Numbers is the essential guide to making objective judgements about companies and their shares. If you don't want to see your money cut in half or vanish altogether, we strongly recommend you read this book.

Peter Temple was born in the North of EngLand. He is a graduate in economics and statistics from
the University of Wales, and a Fellow of the UK Securities Institute. After an 18-year career as an investment analyst in fund management and investment banking, he turned to full time writing in 1988 as a freelance financial journalist and author.
His articles cover a wide variety of investing topics, and appear regularly in the Financial Times, Investors Chronicle, Shares, International Fund Investment, and in a number of other publications and financial web sites. In addition to Magic Numbers, John WiLey has published several of his other books, including Hedge Funds-The Courtesans of Capitalism, Private Equity and The New Online Investor.

Acknowledgments
Introduction
Part One: Market-based "Magic Numbers"
1 Market capitalization
2 Enterprise value
3 Price-earnings ratio
4 Dividend yield
5 PEG factor
6 Price to sales ratio
7 EV/EBITDA
8 Price/book value
Part Two: Income Statement "Magic Numbers"
9 Margins
　10 Interest cover
　11 Earnings per share
　12 Dividend cover
Part Three: Balance Sheet "Magic Numbers"
　13 Current ratio and acid ratio
　14 Debtor days and creditor days
　15 Stock days and stockturn
　16 Gearing
　17 Price/cash ratio
　18 Burn rate
　19 Return on capital employed
　20 Return on average equity
　21 Net tangible asset value
　22 Premium/(discount) to NAV
Part Four: Cash Flow-based "Magic Numbers"
23 Free cash flow
24 Fixed asset spending/depreciation
25 Operating cash flow/operating profit
26 Price to free cash flow ratio
Part Five: Risk, Return, and Volatility "Magic Numbers"
27 Redemption yield/risk-free rate of return
28 Internal rate of return
29 Weighted average cost of capital
30 Discounted cash flow
31 Reinvested return on equity
32 Volatility
33 Sharpe ratio
Appendix: Finding the information
Index