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作者: | Rob Carter 等著 |
ISBN: |
9780471383413 , 0471383414
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出版社: | 吉林长白山 |
出版日期: | 2002-6-1 |
定价: |
¥447.00 元
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购买: |
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内容提要 :
Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.
目录 :
1 The Evolution of Typography
Fromthe origins ofwriting
to Gutenberg‘s invention
of movable type
TVpographyfrom Gutenberg
to the nineteenth century
The nineteenth century
and the lndustrial Revolupon
mypography in the
twentieth century
A new centu ry and
millennium begin
2 The Anatomy of Typography
Letterforms analyzed
The typog raphic font
Histo rical classification oftypefaces
Typog raphic measurement
TheWpefamily
3 Syntax and Communication
ypog raphic syntax
TVpog raphic space
Visual hiera rchy
ABAform
Thetypographic grid
Thetypographic message
Function and expression
4 Legibility
Distinguishing characteristics
of letters
The natu re ofwords
Capital and lowercase letiers
Inte rletter and inte rword spacing
Tvpe size,line length,
and inte rline spacing
Weight
Character width
ltalics
Legibility and color
Justified and unjustified typography
Pa rag raphs and indentions
Legibility and electronic page design
Legibility and the Intemet
5 Typographic Technology
Hand composition
Unotype
Monotype
LudIow
PhOtotypesenling
Digital typesetting
Electronic page design
6 Typographic Desing Education
7 Case Studies in Typographic Desing
8 Type Specimens