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内容提要:
Companies employ a variety of strategies in order to best leverage their institutional brainpower. Knowledge Management (KM) essentially relates to the creation and codification of knowledge within an organization. Intellectual Property Management (IPM) then seeks to maximize this value in the marketplace. Innovation Management (IM) offers a third, intermediary approach that attempts to link and reinforce the previous two. Yet these three subdisiplines are based on strategies that overlap and diverge on countless issues, and an organization that tries to employ all at once will lose its strategic focus. Comprehensive Intellectual Capital Management presents an inclusive approach for the total strategic management of an organization’s intellectual capital throughout the entire enterprise and at every stage of development of the intellectual capital.
The Comprehensive Intellectual Capital Management (CICM™) approach overcomes the limitation of any one discipline in the field of Intellectual Capital Management, taking advantage of what each discipline has to offer in creating and sustaining an organization’s competitive advantage. Author Nermien Al-Ali explains the fundamentals, practices, and models of intellectual capital management, providing a business-oriented, critical review of the tools and procedures that are available today. Her reader-friendly approach makes CICM accessible to a broad business audience. Part I explains the relationship between intellectual capital and market value, business growth, stock price, and overall competitive performance. Part II explains how the various intellectual capital management approaches and strategies function and overlap, and Part III presents a step-by-step application of practical techniques, processes, and strategies for managing intellectual capital using the CICM model. This forward-thinking study also: Includes a diagnostic tool that CEOs and other leaders of organizations can use to assess their position on the continuum of intellectual capital management, helping them define and leverage their competitive advantage Provides real-life examples, including extensive case studies of Dow Chemical and Skandia Offers checklists for the three main processes of intellectual capital management: knowledge, innovation, and intellectual property management Includes two appendices that bring the general reader up to speed in relation to business management concepts and intellectual property law Comprehensive Intellectual Capital Management provides IP lawyers, business leaders, CEOs, and strategic managers the tools they need to successfully negotiate the shifting intellectual capital landscape. 作者简介:
NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt’s leading law firms, where she counselled multinational clients on IP issues.
目录:
Foreword by Gordon Smith
Preface PART ONE: INTELLECTUAL CAPITAL MANAGEMENT CHAPTER l-lNTELLECTUAL CAPITAL MANAGEMENT AND THE KNOWLEDGE ECONOMY Introduction Intellectual Capital and Business Value-The Hidden Resource The Knowledge Economy-The Main Culprit Business Processes and the Fast Lane of Innovation-Join It or Pull Off the Highway Employees-The Knowledge Processors The Knowledge-Thirsty Customers Does a New Economy Require a New Business Management Approach? IC-Enabled Dynamics and Transformation of Business Management: The Management of Minds IC-Enabled Dynamics and Transformation of Organizational Design The Democratic Organization-Fewer Layers and More Ambassadors IC-Enabled Dynamics and Transformation of Business Growth Strategies Diversify into the Business of Service: The High-Growth Sector Growth through Mergers, Acquisitions, and Strategic Alliances: To Merge or Not to Merge Growth and the Start-Up Business Model: The Idea Incubators The Required Competencies in the Knowledge Economy: Toward Strategic Intellectual Capital Management Knowledge Management-Increasing Your Organizational IQ Innovation Management-Systematize Your Collective Thinking Intellectual Property Management-Protect or Lose Organizational Culture-The Main Enabler Comprehensive Management of Intellectual Capital-Orchestrate Your Music CHAPTER 2-THE INTELLECTUAL CAPITAL MODEL What's In a Name?-Defining the Terms Frames of Reference-The IC Model and the Three Circles Value Creation-The Coming of the Pyramids Skandia's Navigator and the Human Focus The Core Competency Principle and Value Creation The IC Model, Core Competencies Model, and Management Learning from IBM, 3M, Xerox, Apple, Lucent, and Intel Recognition-The First Step in Managing IC Measuring Intellectual Capital IC Measurement Systems-What They Have in Common IC Measurement Models-An Overview The Balanced Scorecard The Intangible Asset Monitor-IC Measurement Is Not a Science but a Language The Navigator-Do Not Plan, Navigate The Value of IC Measurement Systems: Where Does All This Leave Us? CHAPTER 3-INTELLECTUAL CAPITAL REPORTING The Limitation of Financial Reporting Analyzing IC Reporting Initiatives-The Two Approaches The First Approach-IC Reporting in Financial Statements The Second Approach-Separate IC Reporting Models The US Experience Science and Technology Indicators New Economy Index CHI Research The Knowledge Scorecard The European Experience Swedish Companies Danish IC Statements The Canadian Experience Total Value Creation (TVC) Method Global Initiatives The Global Reporting Initiative (GRI) Organization for Economic Cooperation and Development (OECD) Suggestions for Developing a Universal IC Reporting Model (UICR) CHAPTER 4-THE COMPREHENSIVE INTELLECTUAL CAPITAL MANAGEMENT (CICM) APPROACH The Stages of Business Management and the CICM Approach The First Stage-Managing IC as Raw Knowledge Resources The Second Stage-Managing IC as Innovation Resources The Third Stage-Managing IC as Intellectual Property The CICM Model-Not Another Set of Circles New Management Approach Making Sense-Overcoming Business Skepticism Synchronization and the Role of IC Strategy Unlocking the Mystery of Value Creation and Maximization Setting Objectives-Taking ICM to the Operational Level PART TWO: THE THREE STAGES OF INTELLECTUAL CAPITAL MANAGEMENT CHAPTER 5-THE KNOWLEDGE MANAGEMENT STAGE AND ORGANIZATIONAL IQ Organizational Memory Loss and Brain Drain What Is Knowledge?-Knowledge Is to Know! The Information/Knowledge Interface-Two Sides of a Coin or Two Levels of Consciousness The Individual/Organizational Knowledge Interface-One for All and All for One Knowledge Management-A Means to an End Strategizing Knowledge Management: Vision and the Role of Leadership …… PART THREE STEP-BY-STEP GUIDE TO THE CICM MODEL INDEX |