The Chasm Companion 新世纪的高科技企业运营指南

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.
　　Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
　　How high-tech market develop
　　How to specify a winning market development strategy
　　How to plan go-to-market programmes at different points in the life cycle.
　　Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be-and are being-used to stay on top in any economic climate.

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

Foreword
Acknowledgments
Introduction
Part 1: How High-Tech Markets Develop
　1 Back to Basics
　2 The Basis for Strategy Decisions
　3 The Early Market
　4 The Chasm
　5 The Bowling Alley
　6 The Tornado
　7 Main Street
Part 2: Developing a Strategy
　Introductio
　8 Finding Your Place on the Technology Adoption Life Cycle
　9 Assessing the Sources and Impact of Discontinuity
　10 Building a Market Development Strategy
　11 Market Development Strategy Research: Market Creation Variables
　12 Market Development Strategy Research: Market Attractiveness Variables
　13 Market Development Strategy Research: Market Penetration Variables
Part 3: Taking the Market Development Strategy to Market
　Introductio
　14 Strategy Validation
　15 Whole Product Management
　16 Marketing Communications Planning
　17 Field Engagement Strategy
Epilogue: Using This Book
Appendix
Worksheets