THE LITTLE BOOK OF BIG PROMOTIONS 平面设计创意集锦

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.
The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.
This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

INTRODUCTION: Positioning Yourself in the Creative Marketplace
PArtⅠ
CHAPTER 1: Unconventional Surfaces and Printing Techniques
CHAPTER 2: Unique Constructions, Folds, and Die-Cuts
CHAPTER 3: interesting Bindings, Fasteners, and Wraps
CHAPTER 4: Alternative Uses and Add-Ons
PARTⅡ
CHAPTER 5: Innovative
CHAPTER 6: Humor
CHAPTER 7: Unexpected
CHAPTER 8: Lush
CHAPTER 9: Tactile
CHAPTER 10: Interactive
PARTⅢ
Visual Puns
Pattern Graphics
Graphics That Define a Category
Photo Graphics
Minimalist Graphics
Equity Graphics
Symbol Graphics
Personal Graphics
Brown Paper Wrapper Graphics
Lighthearted Graphics
DIRECTORY OF CONTRIBUTORS
ABOUT THE AUTHORS