THE EVA CHALLENGE（EVA挑战）

EVA-economic valued added-is a measure of the true financial performance of a company,and a strategy for creating corporate and shareholder wealth.It is also a method of changing corporate priorities and behavior throughout a company,right down to the "shop floor." In The EVA Challenge,the authors outline how to implement EVA-from training employees to answering the most frequently encountered implementation problems faced by companies.
This detailed "how-to" guide represents the second phase in the "EVA Revolution",showing executives around the world how to customize and implement EVA at their companies.Here,EVA converts learn how to work some "EVA magic" through company-specific initiatives and case study examples.Coverage includes completely new materials on "real options",leveraged stock options,and other concepts critical to corporations in both new and old economy industry sectors.

JOEL M.STERN has been Managing Partner of Stern Stewart & Co.since its founding in 1982.He currently serves on the faculties of five graduate business schools all over the world.A widely published writer,he has been a financial policy columnist for the Sunday Times of London.A recognized authority on financial economics,corporate performance measurement,corporate valuation,and incentive compensation,Mr.Stern is a leading advocate of the concept of shareholder value.

1 The Problem
2 The Solution
3 The Need for a Winning Strategy and Organization
4 The Road Map to Value Creation
5 The Changes Wrought by EVA
6 Extendinge EVA to the Shop Floor
7 Getting the Message Out: Training and Communications
8 EVA and Acquisitions
9 EVA Incentives
10 How EVA Can Fail
11 New Frontiers: Real Options and Forward-Looking EVA
12 25 Questions
13 Recipe for Success
Epilogue: EVA and the "New Economy," by Gregory V Milano
Acknowledgments
Index