GETTING STARTED IN CONSULTING, SECOND EDITION（入门顾问）

A new revision of the successful guidebook for novice consultants Getting Started in Consulting, Second Edition provides practical solutions and proven strategies for launching a consulting business. Readers will learn how low overhead and a high degree of organization can translate into a six-figure income working from a home office. The book also offers key information on how to finance a consulting practice, how to write proposals, how to set up billing and bookkeeping, and more. A new chapter also explains how to get started quickly for those who can't wait to generate cash flow or those who have a cash reserve they are immediately willing to commit.
Alan Weiss (East Greenwich, RI) has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and the Times Mirror Group. He lectures widely and is the author of 12 books.

作者简介：
　　ALAN WEISS, PHD, has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, the American Press Institute, and the Times-Mirror Group. He lectures widely and is frequently featured on radio and television discussing productivity and performance. He is the author of more than twenty books, including Organizational Consulting, Great Consulting Challenges, and Million Dollar Consulting.

Introduction to the Second Edition
Acknowledgments
About the Author
Chapter 1: Establishing Goals and Expectations You Will Be What You Decide to Be, Nothing Less, Nothing More
　Starting at Square Zero: Financial Needs
　Personal Attributes: The Investment from Within
　Time Use: There’s No Such Thing as Not Having Enough Time
　Focus: We’re All Working Part-Time
　Why Collaboration Can Kill You
　Summary
　Notes
Chapter 2: Physical Space and Environmental Needs Act Like You Have a Business and You’ll Have One
　Alternative Work Spaces
　The Basics around You
　Beyond the Basics
　Communicating at the Speed of Light
　Getting Some Help from Some Friends
　Notes
Chapter 3: Sorting Out the Legal, Financial, and Administrative First, Let’s Kill All the Lawyers
　Legal Requirements and Organizational Options
　Accounting, Financial, and Tax Matters—Exploiting Opportunities
　Finding a Banker and Obtaining Credit
　Other Professional Help
　Notes
Chapter 4: Fundamental Marketing
　Creating a Gravity for Your Business
　Creating a Press Kit
　Stationery and Related Image Products
　Networking
　Pro Bono Work
　Listings, Ads, and Passive Sources
　Summary
　Notes
Chapter 5: Advanced Marketing Creating a Brand
　Establishing a Web Site
　Publishing
　Obtaining Media Interviews
　Speaking
　Newsletters
　Notes
Chapter 6: Initiating the Sales Process and Acquiring Business Building Relationships
　Finding the Right Buyer
　What to Do about Gatekeepers
　Gaining Conceptual Agreement
　Creating a Succession of “Yeses”
　Notes
Chapter 7: Closing the Sale
Chapter 8: Establishing Fees
Chapter 9: Moving to the Next Level
Chapter 10: What Do You Do with Success?
Chapter 11: The Quick Start
Appendixes
Glossary
Index