FRANCHISING FOR DUMMIES, 2ND EDITION(特许经营初阶 第2版)

Get the most updated scoop on setting up and operating your own franchise! In Franchising For Dummies, 2nd Edition, author Michael Seid,combining the wisdom of the late Dave Thomas with his own expertis～guides you through the choices you'll face-from finding the right franchisor and ideal location to managing everyday operations.
　　作者简介：Michael Seid is the founder and managing director of Michael H. Seid &
Associates, one of the nation's leading franchise consultants.

Amazon.com Franchising for Dummies, by Michael Seid and Dave Thomas, details everything you need to know about this ever-popular route to self-employment. In typical Dummies fashion, it outlines the basics (from initial research through signing on the dotted line); development procedures (such as training employees, choosing locations, and buying goods); running the business (attracting customers, managing staff, dealing with franchisors); and moving on (considering further acquisitions, franchising your own ideas). Seid, a well-known consultant with 20 years in the field, and Thomas, the high-profile founder of and low-key spokesman for the fast-food chain Wendy's International, make this volume especially valuable by including inside tips taken from their extensive personal experience. "Too often, franchisees make the mistake of hiring an attorney to do battle with their franchisor, rather than simply sitting down with the franchisor, discussing their concerns, and coming to a negotiated conclusion," Seid advises at one point. "Training is nonstop, never-ending. It has to be," Thomas suggests elsewhere. "It has to remain a priority in your business because, one, you have turnover, but two, you can always improve." The combination provides a clear and complete primer for enlightened decision-making on virtually all aspects of franchise purchase and operation. --Howard Rothman --This text refers to an out of print or unavailable edition of this title. S. Truett Cathy, Founder & Chairman of Chick-fil-A, Inc. Dave Thomas -- a super guy, great business leader, generous individual. Thanks to Dave for sharing his wisdom through his book. --This text refers to an out of print or unavailable edition of this title. James H. Amos, Jr., President and CEO, Mail Boxes, Etc. ...a must read for anyone interested in the fundamentals of franchising. Franchisees and franchisors alike owe a debt of gratitude... --This text refers to an out of print or unavailable edition of this title. Regina Gardner, Franchisee, UNIGLOBE Travel Franchising For Dummies offers invaluable information for prospective franchisees in their search for the best franchise opportunity that suits them. --This text refers to an out of print or unavailable edition of this title. Don DeBolt, President, International Franchise Association Two great entrepreneurial minds have created one fantastic book. --This text refers to an out of print or unavailable edition of this title.

Introduction.
Part Ⅰ: Franchising Basics: Separating the Myths from the Facts.
Chapter 1: The Power of the Brand: Franchising and You.
Chapter 2: Franchising Is More than Just a Food Industry.
Chapter 3: Mirror, Mirror, on the Wall: Am I to Be a Franchisee?
Part Ⅱ: So You Want to Be a Franchisee?
Chapter 4: Making the Choice: Deciding Which Business Is Right for You.
Chapter 5: Raising Capital: Wowing, Wrangling, and Winning.
Chapter 6: Signing on the Dotted Line: Legal Issues.
Part Ⅲ: Operating Your Franchise like a Well-Oiled Machine.
Chapter 7: The Start-Up: Setting Your Franchise’s Wheels in Motion.
Chapter 8: Hiring, Training, and Other Staffing Decisions.
Chapter 9: Working with Your Franchisor and Fellow Franchisees.
Chapter 10: Attracting and Keeping Customers.
Part Ⅳ: Times Change: Deciding What to Do Next.
Chapter 11: Acquiring Other Franchises.
Chapter 12: Acquiring Other Brands.
Chapter 13: When the End Is Nigh.
Part Ⅴ: On the Flip Side: Building Your Own Franchise.
Chapter 14: From Small Business Owner to Franchisor.
Chapter 15: Growing Your Franchise Family.
Chapter 16: Building the Network: Expanding Wisely.
Part Ⅵ: The Part of Tens.
Chapter 17: Ten Keys to Franchise Success.
Chapter 18: Ten Questions to Ask Yourself Before Buying a Franchise.
Part Ⅶ: Appendixes.
Appendix A: Glossary of Common Franchise Terms.
Appendix B: About the CD.
Index.
End-User License Agreement.