THE FIVE RULES FOR SUCCESSFUL STOCK INVESTING（成功的股票投资五项规则：在市场中创立财富与并获胜指南）

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
　　Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries—without paying too much for their investments.
　　Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:
　　How to dig into a financial statement and find hidden gold . . . and deception
　　How to find great companies that will create shareholder wealth
　　How to analyze every corner of the market, from banks to health care
　　Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.
　　作者简介：PAT DORSEY, CFA, is the Director of Stock Analysis for Morningstar, Inc. He writes regularly for Morningstar.com and heads Morningstar's team of equity analysts. He was instrumental in developing the Morningstar Rating for stocks and played a key role in building Morningstar's stock coverage. Dorsey is widely quoted in the media, including USA Today, U.S. News & World Report, NBC Nightly News, CNBC, and CNN. He also appears weekly on the Bulls and Bears financial show on FOX News Channel.

PAT DORSEY, CFA, is the Director of Stock Analysis for Morningstar, Inc. He writes regularly for Morningstar.com and heads Morningstar's team of equity analysts. He was instrumental in developing the Morningstar Rating for stocks and played a key role in building Morningstar's stock coverage. Dorsey is widely quoted in the media, including USA Today, U.S. News & World Report, NBC Nightly News, CNBC, and CNN. He also appears weekly on the Bulls and Bears financial show on FOX News Channel.

Book Description
The Five Rules for Successful Stock Investing

"By resisting both the popular tendency to use gimmicks that oversimplify securities analysis and the academic tendency to use jargon that obfuscates common sense, Pat Dorsey has written a substantial and useful book. His methodology is sound, his examples clear, and his approach timeless."
　　　　　　　　　　　　　　　　　　　　　　　—Christopher C. Davis Portfolio Manager and Chairman, Davis Advisors

Over the years, people from around the world have turned to Morningstar for strong, independent, and reliable advice. The Five Rules for Successful Stock Investing provides the kind of savvy financial guidance only a company like Morningstar could offer. Based on the philosophy that "investing should be fun, but not a game," this comprehensive guide will put even the most cautious investors back on the right track by helping them pick the right stocks, find great companies, and understand the driving forces behind different industries—without paying too much for their investments.

Written by Morningstar's Director of Stock Analysis, Pat Dorsey, The Five Rules for Successful Stock Investing includes unparalleled stock research and investment strategies covering a wide range of stock-related topics. Investors will profit from such tips as:

* How to dig into a financial statement and find hidden gold . . . and deception
* How to find great companies that will create shareholder wealth
* How to analyze every corner of the market, from banks to health care

Informative and highly accessible, The Five Rules for Successful Stock Investing should be required reading for anyone looking for the right investment opportunities in today's ever-changing market.

From the Inside Flap
Stocks can be the perfect vehicle for your investment journey–if you know how to pick them. With Morningstar’s unparalleled guidance you can get the story behind the numbers and learn how to invest in stocks with care and confidence.

In The Five Rules for Successful Stock Investing, Pat Dorsey, Director of Stock Analysis for Morningstar, Inc., helps today’s investors learn from the mistakes of the past in order to lay a solid foundation for future success. According to Mr. Dorsey, "Investment success depends on personal discipline, not on whether the crowd agrees or disagrees with you." In a highly accessible and down-to-earth style, Dorsey helps even novice investors understand how to evaluate companies and achieve success by buying stocks at a discount of their true worth.

Reading The Five Rules for Successful Stock Investing is like joining a community of fellow investors who want to better understand how stocks operate, avoid the common pitfalls of investing, and build strong stock portfolios they can be confident in. Dorsey and his team of stock analysts will open investors’ eyes to a wealth of investment opportunities that exist regardless of market conditions, as they learn:

* How to develop a feel for what makes a company profitable
* How to find great companies with a competitive advantage
* How to make sure a company’s management team is on their side
* How to recognize red flags that can cause blow-ups in a portfolio
* How to apply proven valuation principles to improve results
* And how to apply a 10-Minute Test to any stock in order to determine if it’s worth investigating in more detail

A complete investment guide for people who are serious about mastering stock strategies, The Five Rules for Successful Stock Investing outlines the rigorous process through which Morningstar evaluates stocks, providing readers with tried-and-true tools for selecting stocks that will make promising long-term investments–and perhaps more important–avoiding those that won’t.

In today’s economic climate, The Five Rules for Successful Stock Investing has something to offer every investor. Seasoned investors will welcome the kind of sound, reliable advice that can help them avoid the mistakes of the past, while novice investors will find the kind of "on-ramp" introduction they need to get moving along the road to better investment results.

Book Dimension
length: (cm)23.1 　　　 　　　　　 　　　　　 width:(cm)15.3

Foreword　
Introduction: Picking Great Stocks Is Tough　
Chapter 1　The Five Rules for Successful Stock Investing　
Chapter 2　Seven Mistakes to Avoid　
Chapter 3　Economic Moats　
Chapter 4　The Language of Investing　
Chapter 5　Financial Statements Explained　
Chapter 6　Analyzing a Company- The Basics　
Chapter 7　Analyzing a Company-Management　
Chapter 8　Avoiding Financial Fakery　
Chapter 9　Valuation- The Basics　
Chapter 10　Valuation-Intrinsic Value　
Chapter 11　Putting It All Together　
Chapter 12　The 10-Minute Test　
Chapter 13　A Guided Tour of the Market　
Chapter 14　Health Care　
Chapter 15　Consumer Services　
Chapter 16　Business Services　
Chapter 17　Banks　
Chapter 18　Asset Management and Insurance　
Chapter 19　Software　
Chapter 20　Hardware　
Chapter 21　Media　
Chapter 22　Telecom　
Chapter 23　Consumer Goods　
Chapter 24　Industrial Materials　
Chapter 25　Energy　
Chapter 26　Utilities　
Appendix　
Recommended Readings　
Morningstar Resources　
Index