BUSINESS THE RICHARD BRANSON WAY (理查德·布兰森经营之道：世界最伟大商标创建者10个绝招)
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内容提要：
In the modern world of business,Richard Branson stands alone.In an era dominated by strategists,he is an opportunist.His company,the Virgin Group,is unique.Never before has a single brand been so successfully deployed across such a diverse range of goods and services.The distinctive red and white Virgin logo,it seems,is as elastic as Mates condoms - just one of many products it promotes.Branson is the ultimate brand-builder.
How does he do it? Now brought completely up-to-date for this new edition,Business the Richard Branson Way not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career.From picking on someone bigger than you to moving faster than a speeding bullet,and from making work fun to keeping the common touch,you have in your hands the secrets of phenomenal success. 作者简介：
DES DEARLOVE is co-founder of the media content,concepts,and consulting firm,Suntop Media.He writes regularly for the London Times,the American Management Review,and Human Resources.He is the author of a number of books on management best practice,including The Ultimate Book of Business Thinking,Architects of the Revolution and Business the Bill Gates Way.
目录：
Acknowledgments
Richard Branson Revisited The Life and Times of Richard Branson One:Pick on Someone Bigger Than You Two:Do the Hippy， Hippy Shake Three:Haggle:Everything‘s Negotiable Four:Make Work Fun Five:Do Right by Your Brand Six:Smile for the Cameras Seven:Don‘t Lead Sheep， Herd Cats Eight:Faster Than a Speeding Bullet Nine:Size Does Matter Ten:Never Lose the Common Touch How to Build to Brand the Branson Way Last Word Index |