THE 100 GREATEST BUSINESS IDEAS OF ALL TIME(100个商业伟大构想)

How on earth can you and your business make the most of the millions of business ideas that bombard us daily? How can you apply sales and marketing techniques that get the business every time? How can you make your working life simpler and easier? Where do you even start?
　　The 100 Greatest Business Ideas of All Time provides some of the most famous,and occasionally infamous,great business ideas.Whether planned or unplanned,the ideas in this book have been selected not only for their 'greatness' but also for the opportunity to learn a quick and useful lesson from them.From the Biro to the ‘puppy dog close’,and from junk bonds to Amazon.com,Ken Langdon tells the inspiring stories behind the inventions,discoveries,techniques and sheer brazen audacity that move markets,inspire employees and captivate customers.
In a world where the power of ideas exceeds even the power of money The 100 Greatest Business Ideas of All Time will inspire you to learn from the greats and change your business life forever.
100 Greatest books will enable you to take control of your life and your career.Packed with 100 simple but wonderfully effective ideas,these books are fun to use and easy to put into practice,giving you instant results.

KEN LANGDON has worked for many major computer companies world-wide,including Hewlett Packard and DEC,and is presently the non-executive chairman for SofTools,a supplier of electronic Integrated Support Systems,and Glenhurst Ltd,an air conditioning supplier and contractor.Ken is a prolific writer whose books include Key Accounts are Different and a contribution to the The FT Handbook of Management,as well as several books in Capstone’s Smart and Express Exec and 100 Greatest Ideas series.

Acknowledgements
Introduction
Nine Greatest Selling Innovations
Idea 1-'Making it easy, and cheap, for customers to buy'(Sears)
Idea 2-Dell deal direct
Idea 3-Smallis beautiful(Honda)
Idea 4-Don't build the product, license the idea(Thomas Edison)
Idea 5-Check your mortgage at 3.00 am? Certainly, sir(First Direct)
Idea 6-Bringing sex to the living room
Idea 7-A non trivial marketing campaign
Idea 8-Pay in advance(Vodafone)
Idea 9-Make your friends your customers(Amway)
Ten Greatest Bumper Sticker Strategies
Idea 10-3M
Idea 11-BMW
Idea 12-Federal Express
Idea 13-Ikea
Idea 14-Virgin
Idea 15-Honda
Idea 16-Body Shop
Idea 17-Johnson & Johnson
Idea 18-Southwest Airlines
Four Greatest Licences to Print Money
Idea 20-Betting with the odds approximately 14 million to one in your favour
Idea 21-Make my product illegal, please
Idea 22-A tunnel vision
Idea 23-Making a Mint
Five Greatest Ways of Winning in the Stock Market
Idea 24-Greatest ways of winning in the stock market? Run a unit trust
Idea 25-Run a private unit trust-an investment club
Idea 26-Hedge your bets
Idea 27-Dealing when the directors do
Idea 28-Backing last year's losers
Five Greatest Ways of Getting the Order(or at Least Your Own Way)
Idea 29-Trial closing a price objection
Idea 30-The puppy dog close
Idea 31-The cup of coffee close
……
Four Greatest Door-to-Door Salesmen
Six Greatest Financial Necessities of Business Life
Eight Greatest Computer Innovations that Actually Make Life Easier
Five Greatest Brands Ever
Five Greatest Little Office Helpers
Six Greatest Management Thinkers
Five Greatest Environments for Producing Money Makers
Four Greatest Ways(So Far)to Become a Multi-Millionaire on the Internet
Six Greatest Truths Your Independent Financial Adviser Might Not Have Told You
Three Greatest Natural Discoveries that Drive Businesses
Four Greatest Breakthroughs Made by Advertising
Ten Greatest Ideas that Do Not Fit a Pattern
Contributors of Ideas
Publications Consulted
Appendices
Index