FUNDRAISING FOR SOCIAL CHANGE 社会变革筹款

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States. Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology—e-mail, online giving, and blogs—and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

作者简介：
im Klein is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journal in 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journal with her partner, Stephanie Roth. She lives in Berkeley, California.

Preface to the Fifth Edition
Acknowledgments
The Author
Introduction
PART ONE: Fundraising Framework
Philanthropy in America
2 Principles of Fundraising
3 Matching Fundraising Strategies with Financial Needs
4 Creating a Case Statement
5 The Board of Directors
PART TWO: Strategies for Acquiring and Keeping Donors
6 Getting Comfortable with Asking for Money
7 The Logistics of Personal Solicitation
8 Understanding Special Events
9 Making the Most of Special Events
10 Using Direct Mail
11 The Logistics of Direct Mail
12 Fundraising by Telephone
13 Using the Internet
14 Establishing Voluntary Fees for Service
15 Door-to-Door Canvassing
16 Opportunistic Fundraising
17 Writing Thank You Notes
PART THREE: Strategies for Upgrading Donors
18 Building Major Gifts Programs
19 Setting Up and Maintaining Pledge Programs
20 Segmenting Donor Lists to Build Loyalty
21 Considering Legacy Giving
22 Setting Up an Endowment
PART FOUR: Fundraising Campaigns
23 Launching Major Gifts Campaigns
24 Understanding Capital Campaigns
25 Developing Endowment Campaigns
26 Conducting Feasibility Studies
PART FIVE: Fundraising Management
27 The Fundraising Office
28 Managing Your Information
29 Managing Your Time
30 Keeping Records
31 Managing Volunteers
PART SIX: You, the Fundraiser
32 Hiring a Development Director
33 Hiring a Consultant, Coach, Mentor, or Trainer
34 Making Fundraising Your Career
35 Dealing with Anxiety
36 Working with Your Executive Director
37 The Ethics of Fundraising
PART SEVEN: Budgeting and Planning
38 Developing a Budget
39 Creating a Fundraising Plan
40 What to Do in Case of Financial Trouble
PART EIGHT: Special Circumstances
41 Raising Money in Rural Communities
42 Fundraising for a Coalition
43 When Everyone Is a Volunteer
44 Being Brand New and Starting Out Right
45 The Perennial Question of Clean and Dirty Money
RESOURCES
A A Potpourri of Special Events
B Variations on the Mail Appeal Package
C Donor Bill of Rights
D AFP Code of Ethical Principles and Standards of Professional Practice
E For Further Information
F Foundation Center Cooperating Collections Network
Index