WHARTON ON DYNAMIC COMPETITIVE STRATEGY（Wharton论动态竞争策略）

“A valuable contribution，this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage，but a continuous monitoring of the environment，consumers，and competitors with the object of making the right moves in a dynamically changing competitive landscape.”
　　Philip Kotler S.C.Johnson & Sons Distinguished Professor of International Marketing，Kellogg Graduate School of Management Northwestern University.
　　“An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.”
　　“Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading...An impressive book.”
　　“Provocative and meaningful ...Provides an excellent framework for formulating strategy.”
　　“A Rosetta stone for strategy.Read it and keep it by your side！”

Introduction：The Dynamic Challenges for Theory and Practice
Part Ⅰ UNDERSTANDING ADVANTAGES IN A ChANGING COMPETITIVE ENVIRONMENT
Chapter 1 Assessing Competitive Arenas：Who Are Your Competitors？
Chapter 2 Maintaining the Competitive Edge：Creating and Sustaining Advantages in Dynamic Competitive Environments
Chapter 3 Integrating Policy Trends into Dynamic Advantage
Chapter 4 Te Chnology-Driven Environmental Shifts and the Sustainable Competitive Disadvantage of Previously Dominant Companies
Part Ⅱ ANTICIPATING COMPETITORS’ ACTIONS
Chapter 5 Game Theory and Competitive Strategy Teck Hua Ho and Keith Weigelt
Chapter 6 Behavioral Theory and Naive Strategic Reasoning
Chapter 7 Coevolution：Toward a Third Frame for Analyzing Competitive Decision Making
Chapter 8 Anticipating Reactions：Factors That Shape Competitor Responses
Chapter 9 Understanding Competitive Relationships
Part Ⅲ FORMULATING DYNAMIC COMPETITIVE STRATEGIES
Chapter 10 Creative Strategies for Responding to Competitive Actions Hubert Gatignon and David Reibstein
Chapter 11 Preemptive Strategies
Chapter 12 Signaling to Competitors
Chapter 13 Commitment：How Narrowing Options Can Improve Competitive Positions
Chapter 14 Constraints to Competitive Strategy
Part Ⅳ ChOOSING AMONG ALTERNATIVE COMPETITIVE STRATEGIES
Chapter 15 Using Conjoint Analysis to View Competitive Interaction through the Customer’s Eyes
Chapter 16 The Competitive Dynamics of Capabilities：Developing Strategic Assets for Multiple Futures
Chapter 17 Putting the Lesson before the Test：Using Simulation to Analyze and Develop Competitive Strategies
Notes
Index