WAY OF THE DRAGON 龙道：澳大利亚人在中国的商业
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内容提要：
IN The Way of the Dragon, Gavin Crombie shares lessons learnt during more than
ten years of doing business in China, along with his enthusiasm for the country and its people. Together with fascinating stories and anecdotes you will find invaluable practical information, including: the rules of business and methods of operation which must be observed useful social and cultural information, such as banquet etiquette andmeeting protocols case histories of actual western companies and the errors they havemade in China. Everyone's experience of China will be different. But no matter what difficulties areencountered, it is worth persisting -- this exciting marketplace is one of the lasteconomic frontiers on the planet. 作者简介：
Gavin Crombie，is the founder and managing director of Idrawfast International
a computer graphics company specialising in architectural renderings, computer generated animation and model making, employing around 250 staff in China, with offices in various parts of the world. Prior to establishing his own company in ChinaGavin spent eight years there as a business consultant, introducing western businesses to the Chinese market. 目录：
Preface
Introduction 1 Before you step off the plane 2 Basics for businesspeople 3 The good, the bad and the ugly 4 Power centres 5 Guanxi: making the impossible possible 6 Chinese thinking 7 Setting up a business in China 8 Partners 9 Running a business in China 10 Case studies 11 Ideas likely to succeed in China Appendix A: Chinese language Appendix B. Chinese history Appendix C. the thirty-six strategies Recommended reading Index |